When it comes to websites and online shops, it's automatically about "conversion". Do you have a website or online shop for your business, but does your conversion rate leave something to be desired?
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Don't have a website yet, but want to get on the conversion train? Jump on board! Your quest for better conversion starts at Monkey Vision.
Are you getting on the conversion train?
What exactly is conversion and why is it so important? And what are elements that contribute to better conversion? We tell you all about it in this week's Monkey Blog: "5 tips for better conversion".
What is conversion?
What exactly is conversion? In the field of web builders and online marketers, it is actually always about goals and conversion.
Conversion is the action (or multiple actions) you want your website visitors to perform. Here we make a distinction between micro conversion and macro conversion.
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Micro conversion
Micro-conversion is a conversion that does not immediately generate revenue, but may contribute to it in the long run. It is essentially the stepping stone to macro-conversion. Examples include signing up for a newsletter, following on social media, filling in a contact form or creating an account.
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Macro conversion
Macro conversion is conversion that directly contributes to increased sales. So this involves a completed order, reservation or, for example, a quote request.
Conversions provide insight into the performance of your website, online shop or campaign. Therefore, it is important that you know how to measure this, how to read the results and decide on possible next steps.
Google Analytics is a handy free tool that allows you to measure conversion. The next steps, formulation and implementation of new goals require some web and marketing skills.
5 tips for better conversion
There are many elements involved in better conversion. Wondering what Monkey Vision would do to help you with this?
We give you an insight and 5 tips!
1. Social proof
Add social proof to your website. What is social proof? Social proof is "evidence" that shows how customers have experienced your service or product. You can think of reviews, but also of numbers and figures.
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Reviews
Potential customers today often look for reviews before using a service or purchasing a product. If the potential customer reads positive reviews, they are more likely to engage with you.
Monkey Vision has a whopping 196 reviews on Google my business. A boost in confidence but also very good for SEO!
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Figures
Some review tools allow you to have customers give you a rating or number of stars. A high rating or high number of stars can convince a potential customer of your good service or product. Did your company win any awards or certificates? Then put these on your website too!
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Numbers
"500,000 satisfied customers already!" and "1,000,000 Dutch people went before you!". Do you have impressive numbers of customers or products sold? Report them on your website and convince your visitors!
2. Call to actions
Provide an optimal primary Call to action and make sure it is repeated several times in your website. This way, you increase the chance of people converting.
Absolutely do not stuff your website with these calls to actions, but make sure they are at the top and bottom of each page.
Some examples of page goals
3. Logical page structure
Make sure your website has a good page structure. A good page structure follows a number of rules. For instance, put the most important information of a page "above the fold".
"Above the fold" is a term you hear more often when it comes to optimising conversion. By "above the fold", we mean the first visible part of a page. All the information below it a visitor only sees when they scroll. If your initial information is not clear, compelling and informative, the visitor will not scroll and convert either. So here, for example, don't choose a huge header photo with no text. We understand that this may look nice, but you run a good chance that the visitor will not convert.
Our team will work with you to think carefully about the right information above the fold.
Also, don't forget to link your most important pages together for better SEO!
4. Report numbers and standards
By working with numbers and standards, you create an urgency around your services or products. Think, for example: "Only 2 left in stock", "Almost sold out", "Offer runs until 24:00". This often puts visitors over their doubts, making them more likely to convert.
Also by providing a default choice, you can remove any doubt people may have. If a visitor finds it difficult to choose between different products, a "most chosen", "standard" or "best" choice can help someone in their choice.
5. Feedback
Previously, we discussed the importance of good reviews. To receive these reviews, you obviously need to encourage your visitors to give feedback.
Actively ask people to leave a review using an easy button or form on your website, or send an email a few days later, for example, when a product has been received by the consumer. Notice that it remains difficult to receive reviews? Link a price or win campaign to it!
Some of our client reviews!
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