Before you start advertising on Facebook social media, you should think carefully about the purpose of your ad. We list which ads are best suited to certain goals.
Advertising on Facebook for website clicks
One of the goals you may have as a business owner is to drive more visitors to your website. This is also known as generating website clicks. The best ad to choose then is the link ad, because the call-to-action of this ad is aimed at making the visitor curious. Link ads can be used on Facebook, Instagram, LinkedIn as well as Twitter.
Showing products
Do you want people to see the products or services you offer or sell? Then it's best to use a carousel ad or a canvas ad, as these are ads that show multiple parts, giving a better look at your product range.
A carousel ad allows you to show multiple products or images in one ad. The user can scroll through these images.
A canvas ad is like a 'fold-out' ad. When users open the ad, a separate web page rolls out. On that page, you can show one or more products, for example. This page can contain text, photos, images and links.
Advertising on Facebook for sales
To encourage social media users to buy, it is best to use the action ad. These ads refer to (temporary) promotions. This action confronts the visitor and encourages him or her to click quickly, because it is an action. Think of discount offers or free delivery.
It is important that this ad has a clear call-to-action. A call-to-action button is literally a call to action to the visitor, corresponding to the purpose of the ad. "Buy now", "Book now" and "Register now" are examples of these buttons. What stands out about these, when all is said and done, is the word "now". This encourages the visitor to take action right away.
Gather information about your customers
To gather information about your customers, it is best to use the lead ad. This Facebook ad can be linked to a form. Think of an ad to promote your newsletter. Interested parties can then sign up directly from the ad, and you will receive all the information about your new customers.
