At the time of writing, more than 2 million companies exist in the United Kingdom. In itself a fun fact for the next birthday or pub quiz you're about to make, but there's a reason we're presenting you with this figure. The fact that so many businesses exist in the United Kingdom means that there are probably plenty of competitors for your business too. The key is to make sure that you are the one that gets found and that potential customers remember. Become top of mind with your target audience. A professional brand identity design that suits your company contributes directly to this. Reason enough to dive in, don't you think?
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What is actually covered by a brand identity?
A brand identity is the visual identity of a company. Logo, use of colour, typeface, photography style and design language. When planning a brand identity design, these are the elements you need to consider. To be recognisable, an organisation needs to be consistent. If you use giant, blue capital letters one time and tiny, purple letters the next, no one will see the connection between these messages.
Whole new brand identity design or part of it?
As you have already read above, there are quite a few visual elements to think about when you have your brand identity (redesigned). If you don't yet have a visual identity, it is definitely advisable to get the whole package. Unless you don't want to be highly visible of course, because after all, you create recognisability with it.
Should you already have part of your brand identity complete, it might be more convenient not to renew everything. A logo that has been designed before, that you are happy with and that fits your organisation, might be better left out. After all, this logo has already created recognition among (potential) customers, which you take away when you have a new logo designed. It is wise to check with a professional agency where you plan to have your brand identity designed. We know just the place where you can do that right: Heroes & Weirdos.
New identity, new website?
You have a new, visual identity. Now you're ready for those hordes of new customers right? Well, to really step up and grow does involve more than that. It's a good first step, it must certainly be said, but there are other aspects you need to look at then. For example, a professional brand identity actually includes a new, flashy website in the same, new style. This makes your company's visual identity stand out even more, because you then include it here.
Total package
Convinced to go full steam ahead with visibility and recognisability? At Monkey Vision , anything is possible. A complete brand identity, website and online marketing; the complete package. Besides developing a website that reflects your new identity, we can also go a step further. By taking over your online marketing, we ensure that your new visual style is reflected everywhere and is seen by as many potential customers as possible. This can be done through other channels, but we also make sure that prospects land on your website through search engine optimisation.
Corporate identity design by Heroes & Weirdos
Onze vrienden van Heroes & Weirdos zijn helden in het ontwerpen van merken, wat nog een stapje verder gaat dan alleen een huisstijl. Als je benieuwd bent naar wat zij zoal gedaan hebben en kunnen, kijk dan eens op hun website. Like what you see? Neem dan zeker contact op!
