Has your online visibility declined due to the corona crisis? That can happen to the best of us in this day and age. For example, having had to close your company's doors for a few weeks, or perhaps because you were understandably off the radar of your regular customers for a while.
Given that measures are getting more and more relaxed, and we can hopefully start living more and more ¨normal¨ (but a bit different), it is a good idea to work on your online visibility. Because, while it is becoming increasingly difficult to be visible on the streets, in this day and age you will have to rely even more on the internet. Besides, things will probably not go back to normal immediately after the crisis: even if people get more freedom of movement, they will probably still be used to how they did things during the crisis.
Anticipating (new) online customer behaviour
You can see that some people have become a bit more anxious about being in public life and get blood nervous at the mere idea of entering a supermarket, despite the fact that it is allowed and can be done just fine by measures. This fear should certainly not be fed, but you can anticipate as a company that during and after the crisis, people will turn to the internet even more. Therefore, online visibility will also become 'key'.
How do you anticipate this? By putting yourself more on the internet too! Promote your products and services lucratively with top content on your website and via social media and always keep your Google My Company up to date. So it is exactly these things that we highlight for you in this blog:
- Have a website made (in London)
- Google My Business: stay up-to-date
- Define a new content strategy
Have a website made for even more online visibility
Marketing is often speculation: looking at numbers and trying things out based on them. But a number of things in marketing these days can be said with certainty, corona crisis or not. Such as? You need to have a website made.
You really can't do without a website anymore. Your customers are also used to being able to look up a company online and consider it trustworthy if it has a nice, neat, user-friendly website. And generating this trust is only the beginning, because in the end, your goal is to have a website created that is at your customers' beck and call. You anticipate the questions: what are they looking for, what do they want and how can they get it right away?
When you have your website made in London, we at Monkey Vision also deal with exactly these questions so that we can create a successful website for you. Because, web design really is more than just a nice design. We make sure the website is logically structured, is provided with catchy text and makes it clear to visitors where they need to go, so they don't immediately leave.
A website is interesting for all types of businesses: from hairdresser to coach
Having a website created is interesting for effectively all types of companies. From restaurants to hairdressers, everyone will have to work to make or keep your organisation's online visibility excellent.
Online shop for the catering industry - Do you have a restaurant with a takeaway menu? Have an online shop created, in which customers create their own menu, select a time period during which they pick it up and let them pay directly.
Website for hairdresser or beautician - Are you a hairdresser or beautician and need to make sure there are never too many customers in the shop? Then make use of an online diary. Make it clear to customers in which time slots they can or cannot come and let them make reservations.
Web design and texts for coach - Are you a coach and offer distance learning classes? Use your website to properly inform people who you are, who you are there for, how you design your coaching and whether you are certified. Create a contact and quote form specifically for companies and/or specifically for individuals.
Website with forms for activity organisation or equipment rental - Do you rent mountain bikes or other equipment for activities? These are in high demand at the moment! Make sure you can be found online and make it easy for yourself and visitors with an online booking form.
For all types of companies, Monkey Vision creates websites in London. We offer packages in various formats to suit various purposes. Curious what web design agency Monkey Vision can do for you and how we envision your new web design? Contact us and we will talk soon!
Google My Business: keep your information up to date
Customers use your website to get information, search for products or request a service. However, it is often the case that before orientating on your website, people first take a look at your Google My Company. They do this to see, for example, where your company is located, what other people are saying about your company and what kind of opening hours you have in the corona crisis. Once they have answered this, they will often click through to your website for more.
So it is important that your Google My Business is always up to date. Pay attention to the following
- Openingstijden
Zorg dat jouw openingstijden altijd up-to-date zijn. - Information related to measures
With your Google My Company, inform immediately how you apply the measures in your company and what your policy is, so that customers visiting know where they stand. - Afbeeldingen
Ververs jouw afbeeldingen zo nu en dan en plaats uitnodigende foto´s. - Events
Are your company's events normally held, but are a little different now? Inform customers about this.
Define a new content strategy
Did you already have a content strategy? If not, start working on it! If you do, take another look at it and see if these new times call for a new content strategy. With a content strategy, you determine how to distribute your content (in the form of text, images and/or video) across various online channels.
What content can you deploy to better inform your customers? Which content do you deploy precisely to bring new customers to your website? And where do you place which content? These are all questions you need to ask yourself when defining a content strategy. This is really not so easily done, because every type of content has its own goals, just like every online channel. Use a content calendar to determine what you place where and when and get to work!
Do you find it difficult to determine what content you should create, for what purpose, for which target group and channels? Monkey Vision not only makes your website in London, but also thinks along on these very important issues. We are at home in all markets when it comes to online marketing.
Have your website made in London
Do you want to be in the picture again? You now know how: then work on your online visibility! Do you want to do this by having a website made in London? Start a project with Monkey Vision. Together we determine your goals and image and translate this to a web design. Do you want help with your content strategy and not just a website? We are happy to help you with that too.
