You were just doing so well: had your website created, everything SEO-engineered, marketing on point... Et voilà, nice and high in the Google rankings! Every day, you check the search engine for your scoring keywords to see your sweet spot. But, what do you see now? You have fallen from your throne: you have dropped! How can that be? You were doing so well, weren't you?
Panic all around? No need to. After all, it can happen to the best of us: you drop a place (or two) in Google. Do not start pointing fingers and looking for someone to blame, because that is a waste of time and does no one any good. Apparently, you were doing fine for quite a while, but your competitors are doing just a bit better at the moment. The good news: there is something you can do about it!
You are now going to find out where on your website there is room for improvement. And you are going to look at what the competitor that is currently above you is doing: what has made the difference? SEO and Google ranking are always changing, so you have to keep checking and fine-tuning it. SEO is not a quick fix, but something you keep working on forever.
Need a website made in London by a web agency that thinks about your SEO and marketing strategy? Get in touch with Monkey Vision.
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Have your website built with SEO or link building package
Having a website made, that is possible at Monkey Vision. But we can do much more! We make sure the SEO of your new website is optimised and work behind the scenes on your link building. All ways to get you as high as possible in that Google Ranking!
Wil jij een website laten maken, maar wil je liever eerst zelf kijken hoe je jouw ranking kan beïnvloeden? Dat kan natuurlijk ook! In deze blog geven we je een korte Google ranking checklist cadeau, zodat je zelf kunt checken wat je allemaal moet controleren en wat er wellicht verbeterd kan worden.
Google ranking checklist
Have you had a website built and are you bounced off the first place in Google? Then there are a number of points you can start checking and improving.
You check, among other things:
- The competition
- Title and meta description
- Content
- User friendliness
- Speed
- Domain authority & backlinks
Check 1: The competition
You have been knocked out of first place by your competitor. So that basically means that Google has decided that the competitor's website meets the target audience 's search query better. This is a great starting point to use when comparing competing websites: why should Google find these websites better?
For example, you can check the following:
- Content
What do you think of the competitor's content: is it perhaps clearer and what makes it different from your content? - Gebruiksvriendelijkheid
Is de website van de concurrent misschien gebruiksvriendelijker? Heb je het idee dat bezoekers snel bij het juiste product of informatie komen? - Snelheid
Is de website van de concurrent sneller geladen dan jouw website?
Check 2: Title and meta description
The website that Google has ranked above your website is probably one that Google users have clicked on more often recently. You can deduce from this that the competitor's title and meta description appeals to people more, or provides clear wording, for example.
Check that your current title and meta description are attractive and make it clear what visitors can find with you. For example, make sure you write your title and meta description as a ¨call-to-action¨, such as: ¨Quickly get a website made in London? Go to Monkey Visionnow Monkey Visionor 'Save on your energy costs now'.
Check 3: Content
Check your content: do the USPs(Unique Selling Points) of your company stand out? It is important that your visitors see at a glance what kind of products you make or services you perform and what makes you unique. Make sure the USPs are central in the content of your website and other expressions (such as social media).
When rewriting content, try to really empathise with your target audience: why do they come to your website and what are they looking for? In doing so, try to demonstrate (without being too literal!) why you are better than the competition. Make sure you do this clearly, concisely and powerfully: nobody wants to read rags of history.
Check 4: User friendliness
Take a critical look at the usability of your website. Visitors should be able to see at a glance what you have to offer and how to get here. If it takes too long for them to find an answer to a solution, they will leave.
By using a clear menu structure with clear titles and clear call-to-actions, you bring people quickly to where they need to be. It should be immediately clear what they can expect on the pages they click on.
Not sure if your web design is user-friendly? Our web designers are. Monkey Vision 's web designers can have a new website created for you, but can also scrutinise and improve your current website. Interested? Get in touch and we will connect you to our team of web designers.
Check 5: Speed
Google is bent on always giving its users the best search results. And when it comes to the best search results, speed is an important factor for Google. So always check how fast or slow your website is by using handy tools.
If your website is too slow, these tools will tell you within seconds and what's more, they will let you know what can be improved to make your website faster. Check out Google Pagespeed Insights or GTmetrix, for example.
Website building with domain authority & backlinks
And you are not quite there yet: also check your domain authority and backlinks. Both have everything to do with link building. Will you have a website made by Monkey Vision? Then we can immediately include your link building. Have you had your website built before, but not by Monkey Vision? That does not matter, even then we can work on your link building.
Wondering what link building is and how it can influence your Google Ranking? Read all about our Linkbuilding service.
Website design with SEO check
So the Google ranking of your website is something you have to work on constantly: SEO is always changing, there is no final. If you have dropped in the rankings, this is very annoying, but therefore not at all surprising. Put your shoulders to the wheel and see why it is that Google is currently preferring your competitors to you. When you see how this comes about, you can work on it.
Would you rather outsource this work and have it done? A specialist will know exactly which paths to check and will get to work on the SEO and link building puzzle for you. Do you have a website created by Monkey Vision? Then we will do this for you. Did you have a website made by another party? Then we can help you too! Feel free to call 024 202 2068 or start a project directly.
