A website has to be beautiful. Full stop. But what about the content? When creating a new website, the focus is usually on brand identity and design, because online we simply (consciously and unconsciously) go for the outside. You want your new website to look slick and your brand identity to reflect your corporate identity, but also to catch the eye. Sure, this is all important too! But apart from that, it's also really about content. Your website can be beautiful and cleverly designed; if it is not clear to your website visitors what you can do for them and what information can be found there, they will quickly leave. Because even though your visitors love all that prettiness: they also look critically at content.
Ok, content, then. That means text! But putting pieces of text with information on your website is also not the intention, because of your website visitor's attention span. But not enough information on your website either, because of the search engines that search your information. So how much text should there actually be on your website? There is no single answer to this question: it depends on a number of factors. In this blog, we will try to give you an insight into how much text you should actually put on a website.
When you let Monkey Vision Vision create your website, we think along about the type of text and length. Because, some pages will lend themselves for less and some for more. When you have a new website made in London, we do not only think about this, but also about your brand identity, design, promotion and other issues. Because having a website made in London is not about 1 factor: having a website made in London is about various factors that need to be highlighted. Our web design agency can help you with this. Need a website made in London? Get in touch with us.
Text and design: the right balance
Your web design and brand identity should reflect your company while appealing to your target audience. A great playing field as far as we are concerned! However, when you commission a website, the web design shouldn't be too elaborate either: at the end of the day, your visitor doesn't just come to see something beautiful, but also to find out what your company can do for him. So it's all about finding the right balance. Show off with web design, but also with informative text.
How much text does a website need?
So exactly how much text do you put on your website? There is no single answer to this. On the one hand, you have to consider your reader, on the other, Google. Your reader has an attention span with a limit of 7 minutes. If you consider that your website also allows you to view design, images and videos, we can subtract some minutes from this and arrive at 3 to 4 minutes. Your reader wants to be able to find the right information in a short time and not read a lot of text. On the other hand, Google checks whether you provide your visitor with the necessary information, and to put it simply: the more information, the greater the chance that the necessary information will be there. It's all about finding the balance between the visitor's reading behaviour and Google.
The balance between purpose and word count
Think carefully for each page what its purpose is. For example, your homepage is your entry point: it should be attractive, but also make it clear what you do. Provide a powerful one-liner that describes your company and purpose and make sure the subsequent text clarifies this. Give a first impression here; for more information, the website visitor can click through to your other pages that provide more information.
Do you want your texts to influence your findability? Make sure you have a blog page where you regularly post new messages with information that refers to your own services. Blogs can be longer (most internet marketers will say at least 600 words).
Number of words per page of your website
In short: determine your goal per page, consider what your reader's reading behaviour is and link the right amount of words to this. Some examples:
- A homepage lends itself to short descriptions that clarify the most important things, but also refer to other pages.Home: +/- 300 words.
- Other pages may contain more information, because this is where the reader wants to find information.Other pages: +/- between 300 and 600 words.
- Want to delve deeper into a particular topic? A blog lends itself perfectly to that. A blog is also a good SEO tool.Blog: +/- 600 words or more.
How to write good web copy?
So how do you write good web text? Firstly, it is very important to define your writing objective and empathise with your visitor. What kind of information does he want to find on the site? In addition, of course, it is not just business and informative: you must also be able to grab your reader, convince and motivate them to read on.
How do you do it? You can, for example, by taking into account the following tips:
1. Strong introduction
Avoid a standard welcome text, but write a strong introduction on your homepage. Make it clear with a one-liner what you do and who you are. You can explain this further in clearly divided texts.
2. Clear text
Keep your pages clear, because many visitors scan for information. So make clear (sub)headings and focus on one subject per paragraph.
Short and to the point
Write concisely, so your visitors don't get lost in long sentences. The occasional long sentence is unavoidable, but at least make sure there is good variety.
4. Opsommingen
Also alternate in your text every now and then by using bullet points, because:
- This reads well;
- It is clear;
- It breaks up the page;
- It can be convincing while using few words.
5. Stimulate and appeal
Write thought-provoking and speak to your reader. Introductions lend themselves well to fun writing that draws the reader in. For example, write a fun anecdote or put yourself in the reader's mindset. Having trouble finding the right words? Then work with synonyms. For example, your company can ¨make¨ something, but also ¨create¨ something. That sounds a lot more interesting, doesn't it?
Website creation including copywriter
These are just a few points to consider. We haven't even mentioned the importance of design, how text and images relate best or ¨call-to-actions¨.
When you hire a professional copywriter, they automatically take all these points into account. It can not only save you a lot of time, but even profit: how your text is placed on your website partly determines the conversions on your website.
Partly, because in addition, there is of course much more to a well-converting website. So have your website made in London by a professional web design agency that takes all these aspects into account. Have your website made by Monkey Vision Vision in London. We would love to talk to you about what a website in London will look like for you. We like to hear what you stand for, what your goals are and how you envision the future. On that basis, we will come to a plan to have a website made that meets all these factors. Also want a website in London? Then contact Monkey Vision!
