Are you already familiar with ¨influencer marketing¨? This trend has grown tremendously over the past few years and is already almost impossible to imagine without! Influencers are the pawns on the social media landscape who call the shots. Thus, influencers are the perfect way to target your audience.
For every industry, there is an influencer to suit. Whether you work within marketing, external care or hospitality... There is an influencer for everyone who can boost sales. In this blog, we share some ideas on how you as a company can use influencer marketing!
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What is influencer marketing?
¨Influencer marketing¨ is using influencers as marketing targets. Influencers are people with a large online reach and many followers on social media, who promote your product or service online. This can be done for both new and existing concepts.
As a company yourself, you can look for an influencer on social media that you like and contact them (with their management), but if you do this yourself, it is useful to have some knowledge of how influencer marketing works. Don't know much about this? Then you can also contact a PR Agency that will put you in touch with the appropriate influencer and take care of the care and additional requirements.
Enabling influencers, how does it work?
So by working with a PR Agency, you actually hand over the work. The agency arranges finding an influencer, contacts them and discusses the possibilities of the possible online campaign. After this is accomplished, some rules are agreed upon when it comes to payment and what is posted by the influencer in return. There are a number of options when it comes to the services provided and payment for these, such as:
- The influencer can be paid, but can also provide their work in exchange for sending free products (from a new range, for example)
- Posts involve, for example, creating Instagram and/or Facebook stories/posts, or creating a YouTube video discussing the product
Is that all? No, this is influencer marketing in a nutshell. Discuss all possibilities carefully with your PR agency and/or influencer and make sure everything is clear and in black and white, so that it is clear what is expected from both sides.
Types of influencer marketing
Influencer marketing is something you can apply in many industries. You can think of, for example: online marketing (have your website made London), cosmetics, food and many other products or services! We list a number of examples that might be applicable to your company.
Influencer for online marketing (have your website made)
As a company, you have a clear idea of who your target audience is and this will come in handy when it comes to finding the right influencer. You naturally want to find an influencer who has an audience that matches the people you want to sell your product or service to. For example, are you in online marketing and make websites in London, for example? Then it is important that the influencer is based in the United Kingdom and his/her content is based on the Dutch audience.
It is also good to consider the demographics of the audience here. For instance, you obviously don't want this influencer to create content for children, because they don't have a website created at that age or concern themselves with that. In this case, for example, choose an influencer who is followed for marketing-related videosor technology reviews. This person usually talks about trends and innovative developments on the Internet, and a website promotion could fit in well with this. For example, a video could be made in which the influencer talks about who created his website. But it could also be that the website in question states that it was created by a sponsor and is part of a collaboration between the influencer and the website making company in London.
Cosmetics industry
The cosmetics industry is large and visual, giving you plenty of influencers to choose from. You can choose a professional make-up artist or, on the contrary, a beginner with already many followers. Of course, it is important that the style equals what your company stands for. Is this natural make-up or is it more of an art and is it more fierce? So if you don't match this, you won't end up with the right audience.
For cosmetics, Instagram is great to use and an influencer could create content for your timeline or stories. The content posted on it can be discussed with the influencer and tailored to your audience. Share your ideas with the influencer and let him/her put a personal twist on it.
The content posted on Instagram can be, for example, a tutorial featuring the product being promoted. Or a photo can be posted, where the new product takes centre stage and is promoted to followers.
Influencer marketing: many possibilities!
It doesn't really matter what products you sell. You can replace the word ¨cosmetics¨, which was mentioned earlier, with other products as well. You can really think of anything here: furniture, plants, bags, school accessories and much more!
So when it comes to the content the influencer posts, this can also be very different. It just depends on which product or service you want to sell. For example, it could be a photo or video for Instagram or maybe a review for YouTube. The most important thing is that the target audience you have also matches well with the target audience the influencer has. Ensure a transparent collaboration for both parties and make it clear to followers that it is promotional work by putting #ad in the post.
Website design London
Is influencer marketing still a few steps too far for you and are you ready for a new website first? Having a new website made in London is possible at Monkey Vision! Feel free to contact us and who knows, we might soon be sitting down to discuss your marketing plan.
