Brand identity
Brand identity is how you want your brand to come across, versus brand image which is how the brand is actually perceived. Closing the gap between the two is a strategic process. A strong brand identity drives every communication decision, from advertisement to email signature. In this category, you will find terms on brand identity models, brand persona, brand values, brand promise and positioning. We cover the conceptual basics of brand building in a way that is directly applicable to SMEs. Want to know if your brand identity is sharp enough? At Monkey Vision Vision's brand journey, we test identity against target group perception. Schedule a free brand-scan.