Visual Design
Visual design connects brand strategy to concrete expressions. It is about the choices in colour, shape, composition and typography that together communicate what a brand is, who it is for and what it promises. Poor visual choices undermine even the strongest strategies. In this category, you will find terms on composition principles, colour theory, typography, grid systems and design principles. We write for designers as well as entrepreneurs who want to better manage their suppliers. Want visual expressions that are consistent and strengthen your brand? At Monkey Vision , we design from strategy, not taste. Schedule a free discovery call.