Data that you cannot find, cannot trust or cannot analyse is not an asset but a risk. Good data policy is about structure, ownership and quality: who is responsible for what data, how long do you keep it and who has access? In this category, you will find terms about data governance, data quality, data classification, data models and master data management. We write for SMEs who want to improve their data hygiene without building an enterprise data stack. Want order in your data? At Monkey Vision , we help get your measurement plan and data structure in order. Schedule a free data scan.