Conversion Rate Optimisation (CRO)
Attracting more visitors is expensive. Getting more from existing visitors is smarter. CRO is about systematically improving your website and funnel based on data and behavioural insights, not gut feeling or taste. In this category, you'll find terms about A/B testing, heatmaps, session recordings, hypothesis generation, landing page optimisation, funnel analysis and persuasion design. We write for SMEs looking to improve their conversion rates without increasing their marketing budget. Is your website converting less than you expect? At Monkey Vision , we conduct CRO audits based on real usage data. Schedule a free conversion check.