Performance Marketing
Performance marketing is all about measurability: every pound invested must demonstrably contribute to a specific result, be it a lead, sale or sign-up. It requires good tracking, clear objectives and the discipline to stop what is not working. In this category, you will find terms on ROAS, CPA, attribution, multi-channel marketing, media budgets and campaign measurement. We write for SMEs who want to justify their marketing investment and drive results. Want to know what your marketing dollars are really delivering? At Monkey Vision , we build measurement plans and dashboards that make marketing steerable. Schedule a free intake.