Brand strategy
Brand strategy defines who you are, to whom and why that is relevant to them. Without that clarity, marketing campaigns are expensive and short-lived in effectiveness. With a well thought-out brand strategy, every expression, from email signature to ad, becomes part of one coherent story. In this category, you will find terms on brand positioning, brand frameworks, competitive analysis, brand differentiation and strategic positioning models. We write for directors and marketers who want to build their brand on a foundation that will last beyond one campaign. Want to know how sharp your brand positioning is? At Monkey Vision Vision's brand journey, we test your positioning against your target audience and competition. Schedule a free brand scan.