Marketing Strategy
A marketing strategy determines which channels you deploy, for which target groups and with which message. Without strategy, marketing is a cost. With strategy, it is an investment with measurable returns. It starts with clear goals and an honest understanding of your current situation. In this category, you will find terms on marketing plans, channel selection, audience analysis, positioning, go-to-market strategies and marketing budgets. We write for SME entrepreneurs and marketing managers who want to get their marketing on track. Want a marketing strategy that fits your business goals? At Monkey Vision , we translate strategic goals into a concrete channel plan. Schedule a free marketing intake.