An online shop is not a website with a shopping basket. The checkout flow, product management, payment and shipping links, and marketing flows around it require specific knowledge. A Shopify, WooCommerce or headless setup each has its own strengths and weaknesses - the right choice depends on your margins, your team and your growth ambitions. In this category, you will find terms about e-commerce platforms (Shopify, WooCommerce, headless), payment providers (Mollie, Stripe, Adyen, Klarna), conversion optimisation for online shops, product management, e-commerce analytics and checkout optimisation. We write for SME online shops that want to take the first or second scale step. Do you want an online shop that respects your margins and is not just pretty? At Monkey Vision Vision's online shop journey, we start with your margins and lead times. We will not solve an online shop that is not profitable with better photos. Schedule a free e-commerce scan and we will give you 3 concrete points of improvement.