Are you an entrepreneur falling victim to first signs of a possible economic crisis due to the corona virus? Maybe you are already starting to notice it: assignments are being cancelled or postponed, meetings suspended or products purchased less... That's sour! But fewer assignments, does that also mean less work? Not as far as we are concerned! If you see that projects are declining during this period, this is actually a great time to prioritise all those things you kept not getting around to. Such as? Your marketing!
Voor veel bedrijven (zelfs marketingbedrijven!) is de eigen marketing vaak nog een ondergeschoven kindje, want… Geen tijd! En dat is zonde. Stel je hebt nu wel tijd: dan is er werk aan de winkel! Maar ¨marketing¨ is een breed begrip, dat weten wij ook. Daarom hebben we een handige checklist voor je gemaakt, die je na kunt lopen en af kunt vinken. Lopen je opdrachten achteruit? Zet je marketing voorop!
Want to get a website made in London by web design agency Monkey Vision right away? Start a project!
Jouw marketing checklist: thuisblijf-proof
In our checklist with, we highlighted 6 key points that are also stay-at-home-proof. Because, we could say you need to go and organise a workshop or meeting... But of course, in these times, that's out of the question. So we focus mainly on things you can arrange online and possibly by phone. And we assume that you are reading this blog mainly to boost things up a bit: we are not necessarily starting from scratch, but provide tips for companies that have already made a start, but are now in a dip.
Do you have questions about having a website made in London or other online marketing-related opportunities? Monkey Vision is simply reachable! Get in touch by calling or WhatsAppen to: 024 202 2068.
Time for marketing! 6 marketing checks
Your identity & target group: is it still right?
As a company, you exude a certain identity: this is a representation of you, staff, services, product and quality. At the same time, you make sure that the identity you show to the outside world also suits your target group. When you started your company, you probably worked expressly on this and then adapted your marketing plan and message to it.
Do you currently have time on your hands because assignments are declining? Then this might be a good time to take another look at your identity and target group. Because, do they still suit you? With the passage of time, events in the company, new situations, a change of services and/or products, your message and target group may have shifted. Check how this sits for your company and see if you might need to adjust your look, message and intended audience.
Can you see that this might be a necessary step for your company, but don't know where to start? Having websites made in London is not the only thing Monkey Vision does: we also help you with these very questions!
Website and content: supplement, delete or revamp?
Time to spare? Take a close look at your website and content! In busy times, the focus is on your customers, services and products. As a result, your website and content might be quite outdated. Check, for example, the following items:
- Does your website still have a modern look and feel?
- Does the design still fit your company and these times?
- Is your website loading fast?
- Is your website responsive?
- Is your website easily findable in Google?
Check whether your content is still relevant and accurate. For instance, check whether the information still corresponds to your services and products, whether the faces on the team page are correct and whether the latest news is included. If the content is no longer correct, now is the time to change it! Post the latest news, adjust your texts and, if possible, take new photos.
Is your SEO still working?
The question ¨Is your website easily findable in Google?¨ has to do with your SEO. It is always good to check the position of your website in the Google Rating. Try using different search terms that you think your target audience uses to find out whether you can be found (locally) well. Have you dropped in the rating? Then do something about it!
The content you publish should target your visitors and their most frequently asked questions. In doing so, they should also be able to find their answers easily on your user-friendly website. This will allow you to overcome other search results. Furthermore, you can boost your rating through various tools, ads and more resources.
Do you want to know what this requires and do you need help with this? Monkey Vision can not only get a website made in London, but also help you with your SEO questions.
Video marketing 4.
Are you already using video marketing? Maybe you have time to start now! You can use video within almost every aspect of your online marketing and it is a great tool to convince potential customers of your marketing message.
Place videos wherever you can convey a message to a customer, such as in e-mail, social media, on product pages or any other destination page. Make sure the video is attractive, not too long and purposeful. Make sure the identity of your brand is well conveyed.
If you use video marketing in the right way, it can boost your conversion rate, as well as your SEO. Want to know more about video marketing? Read it in our blog: The rise of video marketing
Social media marketing 5.
Because of the stay-at-home and home-workers during this period, people are likely to be on social media even more than usual. See this as an opportunity to use social media marketing for your company! Your presence on social networks (which are popular with your target audience) creates a sense of community attached to your brand. Social media enables personal interactions, which boosts your customer base in the long run.
Social media is also a valuable tool for obtaining feedback. With a new campaign, product or other change, you can immediately see what people think of it. Do you want to optimise your customer service? Social media is also ideal for this purpose! Read more about it in our blog: How can you use WhatsApp or Facebook Messenger as a company?
Much more is possible with social media! Think ads, product sales and fun promotions. So it's an ideal way to enter your customers' living rooms, in these days of staying at home. Wondering how best to go about this? Monkey Vision would love to help you! Do you want a website made in London? We can do that too!
Influencer marketing 6.
To stay within the social media category for a moment: are you already familiar with influencer marketing? An influencer is, as it were, a social media celebrity who can provide his or her services for various products and/or services.
Influencers have many followers online and can therefore reach many people! Is there an influencer who is followed by an audience that also fits within your target group? Get him or her to recommend your product and you will have reached a large audience in no time! Influencers can work perfectly well from home, so that is not a problem in this day and age. Put your agreements in black and white, send your product and let the influencer do his/her magic!
Want to know more about influencer marketing? Read our blog: Is influencer marketing something for your company?
Have your website made in London
Do our tips make you a little dizzy? Are you not ready for all these checks yet, because you actually need to start from scratch and have a website made in London first? No problem! Our web design agency will build your new website first, after which we can take a closer look at your marketing plan step by step.
Is your website still fine in your opinion, but would you like a professional to look at it and think about your marketing? Monkey Vision is here for that too! Get in touch, let us know what you need and who knows, we might soon be sitting around the table together.
