There is also a focus on marketing in corona times. Did we say ¨also¨? Of course, we mean ¨right¨! With the extreme changes, the creative minds of every company will have to be tapped. Because, despite the changes, how do you ensure that your customers remain loyal to your product or service and continue to see its importance for now and/or later? Having a website created is a start, but of course it doesn't stop there.
Of course, where your opportunities lie varies by company and industry. The nail salon would do well to focus on good customer service now: keep good contact with customers, reschedule appointments and make sure customers can go to your online shop for nail products in the meantime. A website builder can work hard on his online marketing and network expansion: if companies are at a standstill now, they might just have time to have a new website made and work on a marketing strategy. So you can definitely capitalise on this!
But, there are of course do's and don'ts when it comes to marketing in corona times. It is very important to consider the severity of the changes. Many people are struggling at the moment because of illness and death, as well as financial problems and sitting at home. A shouty tone or inappropriate message could then fall completely the wrong way, which could actually cause you to lose customers. Therefore, it is wise to approach everything with an appropriate tone.
Want to know more about marketing do's and don'ts in corona times? Then read on in this blog! Would you like to have a new website made in London? Then contact web designer Monkey Vision!
Marketing strategiesduring the lockdown
We highlight some points that we think are important to think about, regarding your marketing strategy in these times:
- A charity action? Play fair!
- Website design
- Interact online!
- Customer contact: the potential of good customer service
- Strike an appropriate tone
1. Action with a charity? Play fair!
Does your company want to help a charity such as the Red Cross? Do you have a catering business and want to provide space or food for care workers who have to travel far or lend a hand to homeless centres? All good ideas!
Firstly, it is of course just a very nice gesture if you want to help a good cause through an action. Secondly, it shows your loyal and potential customers your helpful side and the strength behind your brand identity; it gives them a good impression of your company, which can also have a positive effect in the longer term. There might be a whiff of ¨Help us help you help yourself while also helping us" to this, but at the end of the day, it's all about your commitment to a greater cause. That your good deed will stick is a nice bonus.
So make sure that you are truly altruistic and are so in it that you put the charity at the centre. If you mainly want to make a profit yourself and obtain direct income, your customers may not like it and your company will suffer even more in the long run.
2. Website design London
You may have read it many times by now: despite the tough patch that businesses find themselves in now, this is the time par excellence to work on your online marketing strategy. And that starts with getting a website made.
Having a website created in this day and age is first and foremost an excellent way to streamline your communication. With a website, you not only show your brand identity, service and products; a website is your tool for communicating with existing and new customers. With your website, keep customers informed about how your business is complying with the new measures, make contact, and ensure that orders and deliveries can be arranged quickly online. Digital services were already important, but are now even more important.
Need a website made in London? We would love to do that for you! We think along with you about goals that can be achieved in these times and how to deal with problems innovatively. Give us a call, ask us your question and having your website made is within reach.
3. Interact online!
We said it before: a website is an ideal platform to enable interaction with your customers. Let them know through your website how you deal with measures and how they can best reach you.
In addition, social media is of course ideal for interacting with your customers. Get them moving with a fun sharing action: let them make a video related to your product or service, for example, and ask them to send it to you. How nice if you soon have several videos and can turn them into a nice compilation! That way, you stay involved with your customers and they with you.
4. Customer contact: the potential of good customer service
The corona crisis calls for you to get creative with your customer service. A nice bonus is that you can now establish a solid customer service that is also future-proof and can last beyond the crisis.
If you normally have everything handled by phone as much as possible, you may find that the pressure on this becomes too much. You will also notice that some cases are indeed best handled over the phone, but some questions could also have been handled perfectly well via a chat service. For standard questions, for instance, this is a good solution.
Make sure your customers are directed to a frequently asked questions page, or FAQ page. If their question is not listed here, you can direct them to your social media, chat function or WhatsApp to ask the question to someone. Then, if the chat doesn't manage to get out, you can choose to call. This way, you can take some pressure off. Read more about communication tools in our blog: Online communication is more important than ever.
Want a website made in London with an FAQ page? We can help you with that! Get in touch with Monkey Vision.
5. Strike an appropriate tone
Have you come up with a cool campaign to raise money for a good cause? Do you know how to draw attention to your brand in corona times? Do you want to get your customers moving with clever advertising? All super good! But, watch your tone.
When getting your message out, remember that we are in a crisis: for some people, the only suffering is having to stay indoors at the moment, but there are also many people with financial problems, a distressed home situation or with illness and/or death in the family. Therefore, make sure you always spread your message in appropriate language and with a calm tone.
A screaming message will rub many the wrong way and is just not wanted at the moment. If you've been paying close attention over the past few weeks, you've probably noticed that even the bigger brands are doing this at the moment: the hysterical voice of Kruidvat and Hemare ads is suddenly very calm, and we don't see the Albert Heijn's ubiquitous hamster ads anymore either. Take this as an example!
Have your website made in London
Our super tip: get a website made in London! Do you have the time and want a new marketing strategy: the time is now. Can you see that this is the time, but do you also want to watch your finances? At Monkey Vision we make affordable websites from as little as 495 pounds. Wondering what we can do for you? Start a project!
