A start-up often omits SEO and opts for other marketing channels. This is because using SEO is complex and does not get immediate results. Channels like SEA and social media give immediate results and are therefore preferred by many start-ups.
The downside of these channels is obviously the cost, deploying SEO is certainly not cost-free but can be hugely profitable in the longer term.
Ignoring SEO is, of course, bad business, that much is clear. Companies that engage in SEO from day 1 will have a significant competitive advantage in the long run.
Good basis for SEO
As an entrepreneur, it is therefore wise to choose a web design agency that will immediately lay down a strong SEO basis when building the website. Monkey Vision will create a strong basis and install the Yoast plugin. This web design company in London will even help with off-page se o and local seo in addition to the usual on-page seo.
Of course, there are entrepreneurs who do not have a website created by an agency but choose to develop their own. It is often these websites that lag behind in terms of SEO. Here are some tips to still create a strong foundation.
Adding the Yoast Plugin
Met de Yoast Plugin kan een deel van de on-page SEO goed uitgevoerd worden. De plugin zal aangeven wat er nog moet gebeuren en wat er fout is. De Yoast Plugin zal naast het optimaliseren van de pagina’s ook wat tips weggeven. Bijvoorbeeld het instellen van permalinks, het koppelen met Google Analytics etc. De beste bron om nog meer te leren over de Yoast Plugin is natuurlijk de website van Yoast zelf.
Adding the company to Google My Business
With Google My Business, you can inform Google directly about your company. In turn, Google can use this information in its search results. Instead of having Google search for your information, with Google My Business you tell it directly. Google has made it incredibly easy for entrepreneurs, so any entrepreneur will be able to sign up. Also check out our blog post on further optimisation of Google My Business.
Relevant partners
When your website is online, added to Google My Business and completely optimised, you will not yet be able to get a #1 position on those $$$ search terms right away. This is because your website will still have little to no 'off-page' SEO.
Off-page SEO is about Trust, Backlinks, Personal and Social. Nowadays, it is regularly thought that backlinks will play an increasingly less important role, however, this is not entirely correct. Backlinks will not become less important but other factors such as user signals will become more important.
Getting backlinks is a careful process. It is wise for a website to slowly build up authority; you do this by obtaining links from websites that already have authority. Important here is that the link obtained is a relevant link. The contextual environment of the link should match the referring website.
