Want to get a website built and rank first in Google? Then there is not necessarily one perfect way to achieve this! A high position in the Google ranking has to do with several elements that influence it. Have you had your website created by Monkey Vision? Then it's up to us to find the perfect combination of elements and use them for your company's findability. Two elements that almost always come into play in the battle for a high spot in Google are SEO and SEA. These two elements have everything to do with the search engine and can be used separately or together.
Of course, there is much more difference between SEO and SEA than just those O and A. SEO stands for Search Engine Optimisation and SEA stands for Search Engine Advertising. So one has to do with optimisation and the other with advertising. What exactly does this mean? In this blog, we'll tell you more about the difference between SEO and SEA and how you can leverage it to rank higher in Google.
Want to leave it to a web design and internet marketing agency to get your website created and deploy the best Google strategy? Then contact Monkey Vision in London.
Rank in Google with your website
SEO and SEA can both be used as strategies to get higher in Google. Through SEO, you optimise the content on your website for the search engine user. That means you format your content so that the person asking a question to Google finds a clear answer on your website. If Google sees that you are doing this and attracting visitors with it, it will be rewarded with a higher position in the organic results.
You might already feel it coming: such a good SEO strategy with optimised content can take some time and practice. If you don't fancy that and prefer to get to the top right away, you can pay for an advertising spot above the organic search results. We call this SEA.
Website creation with SEA strategy
Of course, SEA does involve a bit more than just paying for an ad spot. If you have a website created and you opt for SEA, this means that you will pay Google to place your page in the ad position when someone searches for specific keywords. This therefore gives you the chance to appear at the top, which is of course very valuable! This will get you more clicks to your website and probably more customers and conversion.
What should it cost?
The cost of SEA and your ad space depends on a number of things. There are obviously many companies that want to take advantage of this, which is why Google has developed a kind of auction system. Through this secure system, ad prices are determined.
How does it work? You enter the maximum cost you would like to incur for a click on your ad and, based on that, Google does the rest. It can be very difficult to determine your strategy in this: do you bet high right away, or do you carefully step by step? Monkey Vision can combine a website with SEA: we will see what the best strategy is for you and help you set a budget. We can take this off your hands completely.
Website creation with SEO strategy
When your website ranks high in the search results just below those ads, your website therefore scores well in the "organic search results". You do this through SEO. SEO is constantly changing, so the rules are not always the same. Google is constantly optimising its requirements to provide its users with the best results. Tricky? Quite, but fortunately one thing is always certain: your content must be good!
So what is good content? Google itself says: "Give visitors the information they're looking for". So when formatting your content, you will have to put yourself in the shoes of the Google user. What will he ask Google and what answer is he looking for? "Keyword stuffing" (stuffing texts with keywords) is therefore really a thing of the past! Give the searcher a clear answer to his question and Google will reward you.
Do you also want to have an online shop or website created with optimal content? Leave that to Monkey Vision in London. We create websites and are involved in new developments in search engine optimisation on a daily basis.
So how do you deploy keywords?
So it is no longer okay to stuff your pages with keywords. But what is allowed? Some tips:
- Make sure there is one topic central to each page: this way, Google can easily see what your page is about and users can quickly find their information on their entered keyword. So don't put too many different topics on a page.
- Put yourself in the Google user and potential customer's shoes and base your keywords on this. We understand that you are proud of your range of Monstera deliciosa and Calathea zebrina plants, but your target audience is more likely to search on "green houseplant".
- Find keyword inspiration at Google Trends, Google Adwords or Google Search Console. You can also look at the search suggestions in the Google search bar, again you can see what people search for most.
SEO is not easy. After all, it is not only about clear content that gives the searcher what he is looking for, but there is also a technical side to it. This has to do with link building, meta tags and other aspects. Would you like to have a website created where your SEO is taken out of your hands by experts? Then leave this to the team at Monkey Vision.
Have your website built with SEO and/or SEA
Do you want to get the best results in Google? Then opt for SEO or SEA, or even better for a combination! Are you looking for the help of experts to make this happen and bring it to success? When you let Monkey Vision Vision create your website, we can determine the perfect strategy for you. And, as you read: that is not necessarily one success solution, but a combination of elements subject to Google's innovations on a daily basis.
Do you want to have a website made and want advice on SEO and SEA? Get in touch with Monkey Vision and who knows, we might be sitting down with you soon!
