The start of the new year. New goals have been set, the strategy has been updated and full of good cheer you roll up your sleeves for 2023. Many entrepreneurs are increasingly focusing on online marketing and search engine optimisation. The reason? To generate more website visitors and thus try to achieve more sales. In this blog, you will read 6 SEO tips that can help you use search engine optimisation effectively in 2019. Read on quickly so that you too can get more website visitors!
Table of Contents
1. Develop original content that adds value
If we have to choose, we still think this is one of the most important tips. It has become incredibly important. Your content must not only be good, but the content must be exceptionally good! Harder said than done, of course. We still find a lot of reused blogs from other websites on the internet. When you reuse blogs, your blog becomes unoriginal. This is something you want to avoid.
Don't get us wrong, you don't need to reinvent the wheel. You can put existing blogs to good use, for inspiration or to make your own blog even better and more comprehensive. For quality content, it is increasingly important that you spend more time on research and finding current examples yourself. This will contribute to more original and high-quality blogs. Google loves this.
Update 16 December 2022: Meanwhile, content has become crucial within your SEO strategy due to the Google help update currently being launched within the Netherlands. With this, Google wants to achieve that websites no longer post content for better findability in Google, but completely written for the user. Google, meanwhile, is also smart enough to determine which keywords your content best matches.
2. Simple and beautiful URLs
We still see it far too often. Long, ugly and difficult urls. Urls with weird codes, question marks and other unnecessary information. This is not pretty, not clear and unnecessarily complicated for website visitors. Google itself doesn't like long and complicated urls either. So no good reason to do it. Make sure your urls are short and simple and that people can easily copy them. To make things as easy as possible for yourself, it's best to just mention the keyword, including 1 or 2 other words.
Example: Monkey Vision would like to be found for the keywords: Get website made. Therefore, our page for this combination is: Monkeyvision.co.uk/website-laten-maken.
3. Pay attention to a good title
This is also one of our most important SEO tips. A good and pleasant title. This is what often persuades people to click on your link. Moreover, a title with the right and most relevant keywords, creates search engine appeal. It is important that a title stands out among all the other links and titles on Google's search results page. Here are some practical examples to create better titles:
- Make use of years, this makes the title look current. Take a look at the title of the blog you are reading right now. If we had not added a year, you might have thought this would not be current information.
- Use numbers to make the title stand out more. People love lists, this allows them to quickly scan through a blog for relevant information. The magic number for this blog is 6. 6 tips that you as a reader can easily scan through, to determine if there is relevant and valuable information for you among them.
- Words that are attractive to website visitors. There are certain words that make a title instantly more powerful. These are words that trigger the human brain and can make a person curious. Which ones are they? Think of words like free, new and discover. But roadmap, manual or guide are also attractive words for people looking for a solution to their problem.
Also, did you know that you can rank higher in Google when you optimise your titles? This is because Google includes your CTR in its algorithm. So optimising your CTR is crucial!
4. Convince visitors with a good meta description
Besides the title, you also have the meta description at your disposal to convince visitors. This is the first piece of content on your website that people see. People see this on the search results page. If you don't use this, then people are less likely to click through.
So you can use a meta description, to attract more visitors to your page. You can also use strong and compelling words for the meta description. It is also very good to mention the keywords again in the meta description. Moreover, a good call-to-action also contributes to the number of clicks on the link.
Wondering what Google is telling us about what information meta descriptions should contain?
5. Mobile-first
Times are changing. Years ago, before the age of smartphones, everyone was only on the internet via a laptop or desktop PC. With the advent of tablets and smartphones, this picture has largely changed. 60-70% of all website visitors, come via a mobile device. This has made it more important for website developers and people with their own websites at all, to take into account a well-functioning mobile site.
The site just has to perform well and work nicely on a mobile device. This is therefore the reason why all the websites, we build are 'responsive'. This means that a website adapts, to the size of the screen. The strategy that is entirely based on the mobile user is called 'Mobile first'. The buttons should be large enough and all texts should be easy to read. Moreover, it is important that the images and videos, are easy to see.
6. Get insight into your website statistics
Measuring is knowing. This also applies to your website performance. If you have no insight into website statistics and data, then you can't know what you need to improve to get more website visitors. You can make the most important SEO improvements only when you have insight into the pages that are doing well in terms of visitors, time on page and bounce rate. Don't have an insight into website statistics yet? If so, our advice is to add Google Analytics code as soon as possible!
SEO tips in 2023
The world of SEO has shifted from quantity visit quality. It's all about expertise, authority and trust. So from this blog of SEO tips, it shows:
- Better to have a few blog articles on your website that contain a lot of information, than hundreds of blogs of which there are already many on the internet.
- Better one high-quality backlink than hundreds of backlinks from pages with no authority.
- Make sure you become the authority in your field.
- Be extra critical of your own content.
- 'Mobile-first' strategy is becoming increasingly important
When you implement the above SEO tips, you are many times more likely to create better content that attracts more visitors, creates more sales and ultimately improves your results.
