Online marketing can help you get more potential customers to your website. However, this is only a small part of the ultimate goal. You want a potential customer to turn into a paying customer, but this does not happen automatically. To ensure that your website visitors stay on the website as long as possible, you will have to think carefully about the web design.
Webdesign zorgt ervoor dat een bezoeker zoveel mogelijk waarde uit jouw website haalt. Onze collega Mark is bij Monkey Vision dé specialist op het gebied van webdesign en vertelt je in deze blog waar je op moet letten. Wil jij meer betalende klanten? Lees dan snel verder voor de 10 tips van collega Mark.
1. Create a colour palette
To get more brand awareness, it is important to think about a recognisable brand identity. Start by developing a colour palette that suits your company and brand identity. Usually a palette consists of 1 primary colour and 1 accent colour. For example, you could choose a blue brand identity with an orange accent colour for your call-to-action buttons. For a clear and effective design, make sure you stick to the same colour palette at all times.
2. Call-to-actions
Call-to-actions are expressions where you motivate a website visitor to take an action. For example, buying a product or requesting a quote. It is important to choose one colour for your call-to-actions buttons. This adds structure to your web design.
3. Mobile first
It is no longer a surprise that we keep stressing the importance of focusing on mobile users. This is not only pleasant for a website visitor, but it is also a requirement from Google to rank well in terms of search engine optimisation.
Therefore, make sure you think about mobile users first when developing a website. Once the website is optimised for mobile, you can start optimising it for desktops.
4. Choices for the visitor
Minimise the number of choices the website visitor has. This is because too many options on a website distracts and reduces conversions. Monkey Vision s guiding principle is 'Less = More'. The fewer distractions, the better this is for the website. This can lead to more contact moments with customers, more quote requests or more sales. So plenty of reasons not to use a navigation menu with 12 different choices.
5. The right images
Choose the right images for the website. It is important to use images that evoke the right mood. Personalised images showing people always work very well. For example, a nice and practical trick is a person looking at the call-to-action button. This almost always does have a positive impact on conversion.
6. Consistency for effective web design
Bepaal van te voren de richtlijnen binnen het design. Kies er bijvoorbeeld voor om de ruimte tussen elementen over de gehele website hetzelfde te houden. Gebruik bovendien overal dezelfde opbouw van fonts en kleuren. Op deze manier krijg je consistentie in jouw website. Dit zorgt voor een prettige gebruikerservaring voor de website bezoekers.
7. Think from the website visitor's point of view
Marketing is all about tailoring your product or service to the ideal customer. This is no different with online marketing. Take this into account when developing your website. Do older people belong to your target group? Then it makes sense to use font 18. If the target group is younger than 30, it makes more sense to make the website visual with images and videos.
8. Measure = know
Within online marketing, it is also important to experiment and to test a lot. That way, you can keep improving your website. By measuring data, you can find out how the website can be improved. This can be done with tools such as ''Hotjar''. With this tool, you can find out whether the design is effective, in other words, measuring is knowing!
9. Scroll > Click
Visitors are more inclined to read on when all they have to do is scroll. If important content is hidden behind a link or a button, chances are the website visitor will never read the text. So make sure the information on your website is accessible by designing a site that requires scrolling.
10. Social Proof
It is increasingly important to see some form of "social proof" on the website. This means it is important to make use of other visitors ' experiences or reviews. You can do this, for instance, by placing a badge with a review of your products and/or services on it. Potential customers will almost always first look for experiences of people who have already done business with you.
If you develop a website and take these 10 tips on board, it is much more likely to be an effective website. If you want more advice on web design, contact our web design specialist Mark.
