Your website is your digital business card and the first thing potential customers see of your company. It is therefore important that your visitor's first impression is good and that they can find your website properly in search engines like Google. There are a number of things a good website should meet.
Table of Contents
What does a good and reliable website need to meet?
A good website meets the following things:
- Clear structure
- Responsive
- Current and relevant
- SEO optimised
- Visually attractive
- Safety first
Clear structure
A good website has a clear structure with a logical layout of the different pages. When a visitor comes to your website, they want to be able to see at a glance what you do as a company and whether you can help them with their needs. If this is not clear within the first few seconds, chances are the visitor will leave your website and look at the competition. Of course, you don't want that! So think carefully about the first message the visitor sees when he lands on your website. Choose a clear, but not overpowering banner and use a clear call-to-action to let the visitor know what you want from him. For example: 'plan a meeting' or 'contact us'.
A correct layout of the main menu is also very important. In the top menu bar, show what you offer, where the visitor can find information about the company and how they can reach you. Don't put too much in the menu and keep it uncluttered. But do show clearly who you are and what you do. And very important: add the 'home' button to your menu bar. This way, you make it easy for visitors to find their way back to the homepage. With a clear structure in your website, you point the visitor in the right direction.
Want to test whether your website is good? You can do that by applying the 5-second rule. Let a random person look at your website for 5 seconds and then let them tell you what you do and what the main USPs are. Does this not work? Then you have work to do.
Responsive
More and more people are using their smartphones to surf the internet. Therefore, it is important that your website is mobile-friendly and works on all types of devices. If you have a beautiful website for desktop, but the mobile version does not work properly or does not look attractive, you will find that you miss out on a lot of visitors and therefore sales. A shame! Also for the findability of your website in Google. If a website is not responsive, Google will rank you lower in the search results and you will not be found as well. So keep this in mind when creating a website or having it created.
Current and relevant
To ensure that visitors do not drop out and to keep the bounce rate on your website low, it is important that the information you provide is up-to-date and relevant. You can do this by regularly reviewing the information on your website and supplementing it where necessary. You can also supplement the information on your website with relevant news items or blogs. This way, you respond to the visitor's question or need, and you are also better found in Google search results. Google considers a website on which new information is regularly posted to be an interesting website. If you regularly write blogs based on relevant keywords, you may even end up at the top of the search results. This makes you easy to find for your target audience. That's what you want!
SEO optimised
We have already briefly mentioned it under the heading current and relevant: SEO, or Search Engine Optimisation, is important for the findability of your website and therefore indispensable in this list. Your website may look great, but if your target audience cannot find it, it is no good. To make your website easy to find in a search engine like Google, it is a good idea to optimise your website SEO. You do this by including relevant keywords that match your product or service in the titles, descriptions and meta tags on your website. This allows Google to read what your website is about and links your website to your target audience's search query. Components like website speed, relevance, authority and backlinks are also important parts of SEO.
Visually attractive
Your company's website is often one of the first things a potential customer sees. You want this first impression to match your company's qualities. By making sure your website has an attractive design that matches your brand's corporate identity, you ensure that you come across as professional and trustworthy. Because say it yourself: would you buy a product or service from an outdated and unattractive website? Exactly.
Safety first
To make sure your website stays safe and up-to-date, it is important to choose a reliable hosting- and maintenance party. Just like a car, a website needs a regular MOT inspection. By outsourcing hosting and maintenance, you can be sure that your website's software, including operating system, web server software and all plug-ins and extensions, will continue to work properly. This way, you do not have to worry about your website and can focus on what you are really good at: doing business. Curious about the possibilities? Take a look at contact Contact us, we will be happy to tell you more.
