We have talked about Google Analytics before in our blogs. Google Analytics ' website statistics are very important to use and provide informative, quantitative data. However, the tool does not clearly indicate where and when website visitors dropped out and, more importantly, why? Therefore, it is important to investigate the mouse behaviour of your website visitors. And the perfect way to do that is Hotjar.
Website visitors analysed
If you want to keep improving your website, you will have to continuously analyse the behaviour of your website visitors. Can your website visitors find everything easily? Can they get in touch easily? It often turns out that website visitors behave differently than you predicted. Earlier in our blog Successful Online - Tools, we already started talking about the Hotjar tool . With this tool, you can gain insight into visitor behaviour. You can see exactly what visitors do on your page. You can use this qualitative information as feedback. In this blog, we will explain what features Hotjar has and how you can use it.
Heatmaps
Heatmaps zijn een visuele weergave van waar bezoekers klikken, bewegen en scrollen. Hiermee kun je makkelijk zien welk deel van de website het meest interessant is voor bezoekers. Hier kun je op inspelen door op de plekken waar veel gekeken wordt belangrijke informatie, aanbiedingen of advertenties te plaatsen. Als je ziet dat websitebezoekers veel klikken op plekken waar volgens jou geen belangrijke informatie staat kun je je afvragen waarom ze daar klikken. Is er misschien iets onduidelijk of is de plaats van een belangrijke link niet goed?
Ook kun je links die je wellicht nog niet had ingesteld aanpassen. Klikken bezoekers misschien op een plaatje dat nog niet klikbaar is gemaakt? Hierdoor zouden ze sneller afgeleid kunnen zijn en de pagina sneller verlaten. Verdiep je dus goed in de links op je pagina. Analyseer ook hoe ze een formulier invullen. Is alles duidelijk of zul je het formulier aan moeten passen?
Recordings
With Hotjar's Recordings feature, you go one step further. You now see not only the visitor's mouse clicks or movements, but now the whole session is recorded, allowing you to see the exact behaviour and navigation of the website visitor. You now get easy feedback on the strengths and weaknesses of your website. However, it is important to draw conclusions only after several Recordings.
Funnels
The Funnels feature allows you to see how many visitors abandon at a particular page. If you have an action on your website that consists of multiple steps, or a funnel, you can analyse these steps in a funnel view. Think of a purchase in an online shop or a registration process that consists of several steps. By analysing each step in the funnel view, you can clearly see at which step most abandoners occur. You can use this information to improve the steps.
Forms
On many websites, forms are key conversion goals. That’s where the action needs to take place. In practice, however, contact forms are often still too long or user-unfriendly. With the Forms feature, you can see how many visitors complete a particular form. As well as the percentage, you can also see how long visitors take to complete it. You can also see at which field they abandon the form. Use this useful information to tweak your contact form so that it no longer acts as a conversion killer.
Polls
Hotjar biedt een mogelijkheid aan waarbij bezoekers via een knop gelijk feedback kunnen geven. Met de Polls functie kun je jouw bezoekers op een laagdrempelige en effectieve manier vragen om hun feedback en mening. Deze mening is uiteraard weer erg waardevol.
Je kunt zelf instellen op welk device je de Poll wil laten verschijnen en op welk moment. De Poll zal dan opkomen als een pop-up. Deze simpele en snelle manier om informatie te verkrijgen zal de websitebezoeker minder snel vermoeien dan een lange vragenlijst.
Surveys
If the Poll function doesn't give you enough information, you can also choose the Survey function. With the Surveys function, you can have users fill in a questionnaire not only through your website, but through almost any means - a short survey where you can ask the visitor more than one question. Visitors can be notified on specific pages through a pop-up. Also with this fucntion, you can determine when the pop-up appears.
Recruiters
The Recruiters feature allows you to ask visitors for help with optimising your website. The difference between the Poll and Recruiters function is that visitors can leave data here. Choose an inviting title and text that will attract visitors.
In general, there are more tools like Hotjar that have even more capabilities. However, no providers have launched seven analyse and feedback tools for a relatively low price. Test Hotjar first with a basic account and then check out the features of a Business and Pro account. The tool is very user-friendly and easy to install. Do you still need help? We have a lot of experience installing Hotjar and analysing data. Get in touch with us!
