'Call To Action' the word says it all, a button that makes your customer perform an action. A lot is written and claimed about the Call To Action button. For example, studies have been done on the right colours for a CTA button and its location. We try to explain to you in this blog post what this magic button does and how best to deploy it.
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What is a Call To Action button?
The CTA button encourages action. When the consumer clicks the CTA button, it ensures the achievement of the website's goal. These goals can vary from one website and industry to another. Some of the functions the CTA button can have:
- The purchase of a product
- Requesting a quote
- Signing up for a newsletter
The CTA often consists of an eye-catching button with a short text aimed at action. Think of phrases like: 'Order now', 'Subscribe' or 'Download'. These short prompts ensure that the consumer knows exactly what the next step will be. A Call To Action does not always have to be in the form of a button. CTAs are also often added in texts. The last paragraph of blogs or informative texts often contains a call to order or contact. In this blog, we focus on CTA buttons.
The logic behind a Call To Action button
As mentioned earlier, there are many opinions about the CTA button. There are some standard rules and tricks you can take into account when you want to include a Call To Action button on your website. We have listed three for you that we take into account when creating a website!
The psychology behind colours
Choose a colour that contrasts with the website. For example, some popular colours for CTA buttons are red, orange and green. They are often bright colours that are very striking in contrast to the rest of the page. Colours have an effect on consumer behaviour. For example, several studies have been done on the effects of certain colours on consumer behaviour. For example, the colour orange turns out to be a perfect colour for a CTA button. The colour red also remains a favourite. Red is a classic Call To Action colour and is widely used on websites. Each colour has its own advantages and disadvantages. For example, the colour red can be compared to the colour that indicates danger. The important thing is to choose a CTA colour that fits the website design but provides a clear contrast to the colours on your website.
Find blindly
When you want to prompt consumers to take action, it is important that they can perform this action simply. The right placement of the CTA is therefore very important. Make sure the Call To Action button has enough white space and is not 'crammed' between text or images. It is also important that the button is in an intuitively correct place. It is important here to consider what the load of the action is. When it comes to a purchase, it is important that the consumer first receives relevant information before the Call To Action button appears. If it is just about a download, the button can probably be brought into view right away. Try to find a logical place for a CTA.
Be consistent
When you have multiple pages on the website, and there are similarities in these, it is important that the CTA buttons are also used consistently. Think of product pages. When a customer is looking for a product, it is important that he or she always finds the CTA button in the same place during the orientation phase. However, Call To Action buttons can differ in appearance or location. Think of the difference between a CTA button to make a purchase in the shop or a newsletter subscription. Make sure CTA buttons with the same function always have the same design, logical location and are used consistently.
Boost your conversions with a Call To Action
Of course, the goal of your website is to achieve as many conversions as possible. A conversion can be different for everyone. Good CTA buttons are key to achieving conversion. Before the customer is ready to make a purchase, for example, it is important that you provide enough information. When the customer has been able to read up well enough about a particular product, it is time to take action. This is where the power of a CTA comes into its own. After all, these Call To Actions are the first concrete step towards actually converting. Try to entice and trigger the customer to finally make that purchase through a catchy CTA button. Once the customer has clicked on a CTA, the path to the actual conversion is usually small, or the customer has even completed it already!
The great thing about CTA buttons is that they can often be measured. You can measure exactly how many times your CTA buttons have been clicked and whether they have generated a final conversion. To measure is to know! Need more information about CTA buttons or help setting up your Call To Actions? Feel free to contact us, we are happy to help!
