SEO is a widely known concept that you have probably heard of. As a company, you can either outsource SEO or do it yourself. For the online marketer, 'Search Engine Optimisation' is an integral part of everyday work. The reason why SEO is so incredibly important can be traced back to developments within Google. Google is massively used worldwide and is the biggest player on the market. If you want something found, you search through Google. In turn, Google wants to ensure quality and refer people who submit a search query to the best possible place.
High-quality content is therefore high on Google's wish list and, if all goes well, so is your website. Search engine optimisation is indispensable to convince Google and to be found in the jungle of the internet. Will you do it yourself or outsource SEO? Are you interested in the possibilities of SEO outsourcing with Monkey Vision? Contact us and we will see what we can do to make your website easier to find.
Table of Contents
Quality over quantity
Meeting Google's ever-increasing demands requires more than a smooth pen. Google's aforementioned wish list is long. Very long. And the nice thing about that wish list is, no one actually knows exactly what is on it. The most important parts are known, but exactly how important each part is can only be tested.
So make sure that if you want to be easily findable on Google, that you always stay up-to-date. After all, Google can change its wish list at any time. Make sure you know when this changes. When you have this under control, you can best respond to the findability of your website.
Google penalties for misuse
Because SEO is such a technical story, it is also a lot harder to execute it perfectly. Especially when you have little to no experience with search engine optimisation. To complicate things a little more, Google also assigns penalty points to content that they feel is not compliant. For example, if you use a keyword too often, Google sees this as 'keyword stuffing'. Basically, Google thinks that your keyword appears so often in the text that the quality of your content suffers. As a result, your website is not judged to be of high quality and Google is not likely to redirect its visitors to your website. This is one of the many reckonings Google has in store for the unwitting, online copywriter. This can also be a reason to opt for SEO outsourcing.
Time is money and money is time
Besides the difficulty of doing everything perfectly when it comes to optimisation, it also takes you a lot of time to get it done. For any entrepreneur, time is money and money is time. For an expert in SEO, this optimisation is cake. It will take the professional a lot less time to get it done, which has two advantages.
- You won't spend time on SEO and can spend this time on other things.
- When you have SEO outsourced, it works more efficiently and is also likely to be done better because the person specialises in it.
So you kill two birds with one stone when you outsource SEO to an expert. Are you looking for a company that can help your company with this? Then check out the possibilities at Monkey Vision.
Outsourcing SEO also means monitoring
In addition to the two flies you have already killed in one fell swoop, you are actually automatically adding a third. A professional who handles SEO for you will also take care of monitoring its success. Analyses are done and they look at what is going well, what is working and what is not working. Based on this, the course taken is adjusted where necessary, and the success of search engine optimisation is maximised. You can of course monitor yourself, but if you want to do this properly it will take a lot of time. If this sounds like something for you, take a look at our website to see what monthly marketing options are available.
The golden combination: Outsource SEA together with SEO
As an online marketer, you are always looking for how to become more findable on Google. If an opportunity arises to be found even better online, they do not miss it. After all, it may take a while before you see results from search engine optimisation. It may also be that the competition is so high that you have to fight for a nice spot in the Google ranking.
For small businesses, it is sometimes smarter to actually do more advertising (SEA) instead of putting time and effort into SEO. After all, SEO is a good strategy for the long term, but not for the short term. In such cases, advertising via search engines, or SEA, is an ideal extra step to increase online findability.d of your website. When you as a company opt for SEO and SEA, you stand the best chance of getting your website found on Google. Want to know more about the differences between SEO and SEA? Then read about the differences in our other blog here.
Outsource your SEO to an expert?
If outsourcing SEO sounds best for you, it is wise to also inquire about SEA expertise. In that case, you retain the option of bringing the golden combination of SEO and SEA under one roof, which is definitely recommended.
Want to know more about SEO and SEA options at Monkey Vision, or want more information? Then feel free to contact us, we would love to help you out! We would love to see what we can do for you to make your website easy to find on Google to inform more customers about your products or services.
