Are you going to have an online shop or website created? Then search engine optimisation is essential. Why? Through search engine optimisation, you can rank higher in Google's search results and get more visitors to your website. And this is something every website or shop owner wants to achieve, of course! But how exactly does search engine optimisation work and which parts are involved?
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Search engine optimisation, according to Monkey Vision
Have you had your website made at Monkey Vision and are we talking about search engine optimisation? Then we are talking about optimising your website for the search engines to get more visitors. It is always good to find out exactly what a web agency does with search engine optimisation: do they take care of all the parts, or do they just make sure the search engine sees you and do nothing else? Always ask about this!
At Monkey Vision , we see search engine optimisation, also known as SEO, as a complete package of various components. After all, having a website created with only a web presence is not enough to be found by your target audience.
SEO with Monkey Vision Vision's package
In our opinion, having a website created with search engine optimisation revolves around a number of key components, namely:
1. Keyword research
Keyword research is the start of search engine optimisation. Through this research, we find out what your target audience searches for in terms of keywords, so that we can respond accordingly.
2. Technical optimisation
Through technical optimisation, we make your website faster, for example. This makes your website user-friendly for the visitor and faster to read for the search engine.
3. SEO texts
Through the keyword research at step 1, we determine which texts your website needs. If we place high-quality texts with the relevant keywords, the search engine will see what the website is about.
4. Link building
After technical optimisation and text placement, we can get down to link building. This means getting ¨backlinks¨(referrals in the form of links) from other websites. Through these backlinks, the search engine sees even better where important information is located.
5. Website maintenance
And it doesn't stop at these 4 steps: search engine optimisation is never done. It is important to constantly maintain this process. Through maintenance, we ensure that we keep the website's speed optimal and that there are no errors that disrupt the process. Furthermore, we can keep posting new texts and ensure that getting backlinks keeps moving.
Have website made with search engine optimisation or do it yourself?
Yes, you can do search engine optimisation yourself. But if you want to do it right, it is better to have a website with SEO created by the real specialists. After all, SEO is not easy and is a constant process that you need to keep up with. Keyword research, technical SEO, writing texts and obtaining backlinks: in practice, it is not a piece of cake and also takes up a lot of (precious) time.
What is involved in each component? We go into a little more detail here:
Keyword research
Which keywords are most relevant to your website? We find out through keyword research. We compare your competition with the search volume and run thousands of possible keywords through our tools. After carrying out this research, a list of the most relevant keywords remains.
We deploy these keywords to get relevant visitors to your website. Does this first step sound complex already? Having a website created by Monkey Vision makes it a lot easier.
Technical SEO
Through various technical actions, we ensure, among other things, that your website becomes faster and easier to read. How do we do this? We ensure that there is no unnecessary code in your website, remove unnecessary files, reduce the size of images and ensure that your website, through clear layout and title structure, is easily readable by the search engine.
SEO texts
SEO texts remain important for search engine optimisation. This is because search engines place great value on a website's story: this shows whether you are unique, qualitative, relevant and interesting to your visitor.
How do you make this happen? Do not copy texts, but write unique content yourself. This content should be easy for your visitor to read through, but also contain the chosen keywords and tags and also be clear for the search engines. Easy? Copywriting is a real profession. Having a website made with SEO texts is an expertise we have at Monkey Vision .
Link building
After technical SEO and SEO texts, you can choose to go even further through link building. Through backlinks, you show search engines that your website contains unique information that other websites also find interesting. After all, other websites don't just link to your page: it has to be interesting and relevant!
Getting a website built with lots of backlinks, often means it will rise in the rankings. By the way, link building is absolutely not a matter of haphazardly placing backlinks everywhere and nowhere! The backlinks placed should come from relevant high-quality websites.
Website maintenance
Search engine optimisation is a process. So after performing these steps, you are far from finished... In fact, we dare say that you are never actually finished. After all, having a website created with SEO means that it has to be maintained properly. Because when you are in a high spot in Google after all this hard SEO work, you want to keep this spot!
By permanently optimising, you take care of this. You do this by having your website maintained, but also by staying active: perhaps you can expand your pages, start publishing blog articles or provide more backlinks. This way, the search engines will see that you are still valuable for your target group!
Website creation with search engine optimisation
We would like to come back to the question "Have a website made with search engine optimisation or do it yourself?". You can of course do it yourself, but we also hope that through our blog you have seen that there is a lot of work involved.
At Monkey Vision , we like to see how we can optimise your website and make a plan for the future to make your website score permanently. Wondering how we envision this for your company? Start a project or get in touch and who knows, maybe we will talk soon about having a website made and your long-term SEO plan!
