Social media has not been unknown territory for many people for a long time. Nowadays, almost everyone engages with Facebook, Instagram, LinkedIn or Twitter at some point. Social media marketing allows you to interact with your target audience. Moreover, it is also a good way to become more organically findable for potential customers. However, managing your social media channels involves more than you think.
In this blog, you will read about how social media channels can be used most efficiently. Read on quickly for our 5 social media tips to get more website visitors.
1. Determine the right social media channels
Many of our clients ask the same question when it comes to different online channels. "On which channels should I as a company
be present?" With so many different social media channels, it is sometimes difficult for entrepreneurs to figure out which channel can deliver the most results. To find out, it is important to research where your target audience is. You can do this by analysing on which social media channels people are talking about your industry and products. Based on this, you can determine which channel is most suitable for your company.
In the chart above, you can find on which channels online shops and buying via the internet were discussed the most in the first two quarters of 2018 . It shows that not only platforms such as Facebook, Instagram and Twitter are very important. Blogging websites and review sites are also important to keep track of these days.
2. Valuable content
People surfing social media don't always just want to watch cute cat videos. Many users are also on Facebook or Twitter to read news stories or learn new things. You can capitalise on the latter by creating valuable content. Content marketing should therefore be one of the main pillars in your online marketing strategy. Content marketing ensures brand awareness and better organic findability. Content also allows you to be seen as an expert in your field. Moreover, it gives you the opportunity to spread this content through your own channels.
Valuable content can get visitors to your website to share it. People are more likely to share good content with their own network. You can encourage this by adding social sharing buttons on the website. In addition, you can also mention it at the end of your article or blog.
3. Share, share, share
The content has been created and you are very proud of the end result. And now what? The content you created will need to be distributed to your target audience. This is how you generate traffic to your website. So it is a matter of sharing, sharing and sharing again. Do this on the online channels that can offer the most results for you.
To determine how many people click through from your posts to the website, you can use UTM coding. UTM coding allows you to better measure and evaluate online campaigns. After all, measuring is knowing!
Monkey Vision tip: To reach as many people as possible, it is important that your content is relevant to the target group. Relevant content scores many times better on social media. Moreover, relevant content is spread faster. How to beat the social media algorithms can be read in the blog 'Beat Algorithm’.
4. Plan the content
Make it easier on yourself by planning social media posts as much as possible. You can use social media monitoring tools to do this. These tools allow you to schedule posts using a content calendar. This gives you a constant overview of the content you post. In addition, scheduling content ensures a continuous presence on the various social media channels. This increases your company's online visibility.
As an organisation, make sure you post enough to be visible online. But how many posts should you post as a company? Opinions and guidelines on this differ. The most successful online marketers post a maximum of 2 posts on Facebook per day, 1 on LinkedIn and a maximum of 4 tweets per day. When it comes to Instagram, it is best to post between 1 and 3 posts a day. The biggest brands post once or twice a day on Instagram. For more information on how many posts you can post, read the article by social media agency somention.
5. To measure is to know
To measure is to know, a cry you often hear. This is no different with social media marketing. It is of great importance to measure your online activities.analyse. You can use the data available through the various social media channels. Or use a monitoring tool that has extensive analysis capabilities. Which posts have been successful in the past? What does your target audience want to see or read? What posts have been successful with the competition? Plenty of questions you can ask yourself as an online marketer or entrepreneur. Data is very valuable for any social media strategy.
Are there any tips you miss? Or do you take a different approach as an online marketer or entrepreneur? Let us know by leaving a comment on our Facebook page. Is this valuable content for you and do you want to share it with your own network? Press one of the share buttons below!
