We probably won't tell you anything new when we say that social media is permanently widely used in the United Kingdom. How much? No less than 96 per cent of Dutch people are on social media every day. And that's a lot! So it is not high mathematics that your target group can be found on social media.
Anno 2020, WhatsApp is most used in the United Kingdom and we see the biggest increase in user numbers with YouTube and Instagram. Facebook remains important, but does have a decline in usage by young people. As a company, it is useful to know where your target group is: after all, you do not have to be active on all social media channels, but it is important to focus on your most important channels. But which ones are they? In this blog, we will tell you more about the channels used by various target groups. So you know which social media channels you can safely stay away from and where you should spend more time.
Do you need help getting a website created and social media accounts set up for your company? At Monkey Vision , we can take this off your hands! Not only do we create new websites and modern web designs, we can also manage your social media and provide new content on a daily basis. Interested in having a website made in London or curious how we set up your social media accounts? Then contact web design agency Monkey Vision in London.
Social media usage in general
As we said, at least 96 per cent of Dutch people are on social media. In this respect, it is also interesting to look at daily usage: that is a whopping 98 minutes a day! Interestingly, the daily usage figures per generation are actually quite close. Over-65s spend 82 minutes a day on social media and 15- to 19-year-olds spend the most time on social media with 143 minutes a day.
Compared to last year, Facebook and Twitter are still used equally and we see the biggest increase among YouTube users (430,000 more) and Instagram users (710,000 more).
Social media: where is your target group?
We base your target group on social media on ¨demographics¨. Demographics show whether on social media are for men or women, of what age and from what region. These demographics can also provide more detailed data, such as what these users mostly search on and what kind of groups they are active in.
To know where your target group is, you first need to know who your target group is. You might know this through shop visitors or order data, but you can also find out by determining the demographics of your own website. When you have a new website created by Monkey Vision , we can find out this data for you. We can see what kind of people visit your website and moreover how they move through it. Super interesting and useful information!
Make sure you know your target group
Do you know your target audience? Then you can use our overview to determine where they are in the social media landscape. The data comes from Newcom Research & Consultancy, they have been conducting the United Kingdom's largest annual survey of social media use in the Netherlands for 10 years. In this blog, we look at your target audience on the following social media channels:
- Youtube
1. WhatsApp
Almost all Dutch youngsters use WhatsApp: this number stands at 97 per cent. The large group of 20- to 64-year-olds also shows that WhatsApp is virtually indispensable: at least 90 per cent use the app. Above 64, the percentage is a bit lower: 78 per cent among 65- to 79-year-olds and 56 per cent among those over 80.
What can you do with this information?
This means you could move your customer service for a large group of the United Kingdom largely to WhatsApp. Is your target audience higher in age? Then you might have to wait a while with this.
Want to know more about communicating with your customers online? Read more about it in our blog Online communication is more important than ever
2. Facebook
Facebook has suffered from scandals and negative coverage for a while. As a result, the number of users declined slightly, but this year we see it growing slightly again. Moreover, Facebook has never suffered very badly: users remain quite active. Today, as many as 7.1 million United Kingdom users use this channel. That is an increase of 4 per cent compared to last year.
By target group, Facebook use is a lot less contiguous than Whatsapp. The figures at a glance:
Use 15 - 19 years old: 51%
Usage 20 - 39 years: 82%
Usage 40 - 64 years: 77%
Usage 65 - 79 years: 67%
Usage 80+: 59%
What can you do with this information?
We see young people in particular increasingly moving away from Facebook. If you sell a product or provide a service to this target group, for example, you are better off using other channels, such as Instagram. It is also good to see that Facebook (despite negative reports of a decline in users) is still widely used in the 20-39 age group. So for this group, keep advertising here, spread content and possibly use Facebook Messenger for your customer service.
3. YouTube
YouTube usage continues to rise. Over 9 million Dutch people are using YouTube this year, showing a 5 per cent growth compared to 2019. With YouTube, however, daily usage remains (relatively!) low at 2.8 million users per day.
What can you do with this information?
Advertising on YouTube is very expensive and not for the average SME or sole trader, which is why it is not the most interesting social media channel for this blog. Do you have a company that has good visual content and can use tutorials, for example? Then be sure to use YouTube by creating a channel for videosthat you can also put on your new website. Useful videosare effective for every target group!
Need help with a website creation and matching videos? Web design agency Monkey Vision in London is happy to help!
4. Instagram
Instagram continues to grow fast! Meanwhile, 5.6 million Dutch people use this social media channel. This represents an increase of 14% compared to 2019. Instagram is used on a daily basis by half of this number. This means a daily growth of 29 per cent compared to last year. With Instagram, the target group 15 to 19-year-olds is particularly interesting: more than 80 per cent use Instagram.
What can you do with this information?
Do you have a visual product or service that can be beautifully portrayed? Promote it with Instagram. Were you initially very active on Facebook, but see that you are reaching your younger target audience less and less well? Then move your content to Instagram, or do a double take.
By the way, Instagram is part of Facebook, which makes it easy to link these channels. You can set it up so that when you post something on Instagram, it automatically appears on Facebook. So no effort at all!
If you have a website made in London by Monkey Vision Vision, we will provide social media icons with links on your website. This way visitors can click through immediately and see that your company is up to date and up-to-date!
Have a website built with social media accounts
You see: there are some choices to be made! Determine your target audience and decide which social media channels you will use. In this blog, we discussed the following channels: WhatsApp, Facebook, YouTube and Instagram... But that's not all! There are other social media channels used by many Dutch people, such as: Twitter, LinkedIn, Snapchat, TikTok and Pinterest. These channels can also be used for specific target groups.
Want to find out which target groups you appeal to and what the possibilities of the various social media channels are? We will gladly explain that to you! Monkey Vision can create a new website in London for you, but we don't just do that. We think about the content of your social media channels and make an extensive marketing plan. Website design or more? Contact Monkey Vision or start a project right away!
