Success falls and stands with your online shop's customers. The more customers, the healthier your business is. To keep growing with your online shop, it is important to organise your marketing and communication in such a way that your online shop attracts more traffic than the A73 at London. To help you with this growth, and thus get more customers to your online shop, we have listed 7 very useful tips for you below. Enjoy!
Newsletter
With a newsletter, as it were, you attract those who read it to your online shop. A new product, a discount code or you give information for which someone wants to go to your online shop. After the customer has made a first purchase, it is extremely smart to tempt the customer to subscribe to the newsletter. You do this by offering exclusive offers when someone signs up. An example of this is when someone signs up they get a discount code. This way, you can really bind a customer to your company so that they come back more often.
Analyse how your online shop is doing.
By using Google Analytics, for example, you can see how people end up on certain pages and when they leave your online shop again. This can give great insights into where you can improve your online shop. If you find it difficult to get started with this Google tool yourself, feel free to contact us to see how we can help you.
Be active through different channels.
The more you can be found on the channels where your target audience is active, the more likely someone will end up on your website. Therefore, analyse your target group so well that you know exactly which channels you can use to reach your target group. Next, the content you place on those channels is important. Make sure you respond well to your target group in order to entice them to make a purchase. Read more about how to use social media successfully as a company in this blog.
Good old benchmarking
Dare to look at your competitors. How have they set up their online shop, what do they do differently and perhaps better than you. When you have good insights from this, it is even easier to distinguish your company from the competition. You get insights into what you do better than the competition and what position you should maintain. But you also get insights into what the competition does better and where there is still something to be gained for you as a company.
SEM
Search Engine Marketing. An umbrella term for all activities that contribute to the findability of your website or online shop in Google. Its two main components are SEO and SEA. Below is a brief explanation of these two terms.
SEO
With Search Engine Optimisation, you make sure you end up higher in Google's rankings. The more people see your webshop, the more customers will come to your online shop. You apply SEO properly by setting up your online shop in such a way that Google judges it to be of high quality. There is a technical and textual side to this. Would you like to know more about this? Then read this article by, where SEO is explained in detail.
SEA
Besides SEO, you can also choose to advertise via search engines. This, in turn, is called Search Engine Advertising. As with SEO, you then appear in the search results of a search engine. Only difference: SEA is paid for and SEO is not. Those are organic search results. You can find out what search engine advertising is and how best to use it for your online shop in our previous blog (zSearch engine advertising: how does it work?) read back. Should your company take a more professional approach, Monkey Vision can always help. In that case, contact us. We will see how we can best help your company in the field of online findability.
A user-friendly website
A user-friendly website (website usability) ensures a better ranking in Google, which will make you pop up more often in search results. This is because Google values the fact that people are directed from Google to a quality website that works well. Website usability depends on six factors:
- Responsive design
- Short page load time
- Clear navigation
- Buttons or buttons that lead to action
- Clear fonts
- Easy texts
The better these parts are optimised, the better ranked you become by Google in search results. So this ensures that you become easier to find for your potential customers.
More conversion
Target your online shop for conversion using call-to-actions. An unclear website, where people have to search for themselves too much, will cause low conversion. Potential customers turn into bouncers, not customers. Clear buttons ensure that visitors to your online shop know where to click. In the image below, you can see what we mean by this: the visitor can see our "product range" and start a project right away. (image "call-to-action buttons")
Conclusion
What matters most is making sure you are visible to your target audience. On the one hand, this means sharing content on different channels, and on the other hand, it means optimising the channels you are active on. In addition, take a critical look at your own online shop and at the competition to see what you might be able to improve. Not quite there yourself? Feel free to contact us, we will be happy to help you!
