This is the time par excellence to get everything out of your website! Communication, service and sales will take place even more online at the time of the corona crisis and the 1.5m society. Perhaps you could use some website tips from us.
Your website must function optimally both now and in the future, and be equipped with the right tools to retain your customer base and potentially expand it. What should you look out for? In this blog, we’ll give you a number of website tips that you can implement straight away or use as a checklist to check whether you’re already on the right track.
Do terms like SEO, ‘’ optimisation or user experience design make your head spin? Or have you realised that your website is no longer up to scratch and would you like to have a new one built? We’ll take care of it for you! Monkey Vision , a Nijmegen-based web design agency, will assess your goals and how they can be achieved through a new web design and additional tools. Don’t have a website yet? Then we’ll start from scratch and would be happy to sit down with you to discuss your needs.
Is your website already excelling online?
As an SME or ZZP´er, before the corona crisis you probably already had the goal of getting and staying ahead of the big companies. This has actually not changed: it is and remains difficult to compete with the big boys with your website or online shop. Yet there are many opportunities, especially as an SME or self-employed person!
The trick is to highlight what your company excels in on your website and/or in your online shop. Are you known for your personal service, but has this become difficult due to new developments? Then provide a solid online service. Are you known for your unique custom-made products?
Then put them in the picture excellently on your website or online shop. Your company, service and/or product is unique and personal and you are going to show that online!
Lucky 13! Our 13 website tips
Do you want a website that beautifully highlights your brand and personal touch? Monkey Vision would love to help you! Would you rather do a check yourself before having a website made? Read the website tips below to get the best out of your website and check what you can still work on. Our lucky 13 website tips are:
- Translate your strengths and personality to the www.
- How do people get to your page and how do they move? Capitalise on it.
- Content: what do your visitors want to see?
- Are you making good use of Google Tools?
- Trending! Use trends in SEO.
- Are there gaps in your customer journey?
- Personal service is also possible online.
- Social and the right platforms.
- Optimise your texts.
- Set up your Google My Business.
- Put an FAQ on your site.
- Put the user first in text and design.
- Trial and error!
1. Translate your strength and personality to the www
Where is your company's strength? Does your strength lie in optimal service, customised work, personal approach, quality products or all of the above? Then make sure this is well highlighted on your website and sell your story to the visitor in the form of storytelling.
By highlighting your identity, you present yourself online as a real brand. Determining that identity can take some time, because there are many questions to be answered.
We regularly help companies define their brand identity and integrate it into your website. Wondering how this works and if this is a solution for you too? Get in touch with us.
2. How do people get to your page and how do they move? Act on it.
Look through tools to see how people come to your website, what page they land on and how they move through the website. Once you have this information, you can capitalise on it by optimising your SEO and usability.
Think carefully about the intention visitors have on your website and what they want to buy.
3. Content: what do your visitors want to see?
Content is king. Think about what your visitors would like to see: what do they need besides good pictures and clear product text? Think for instance about using video (in the form of a tutorial), blogs or infographics.
Once you know what content you want to use, you will also need to think about the channels where you will distribute it. Besides your website, you can spread it through email or social media, for example.
4. Are you making good use of Google Tools?
Google has super handy tools to analyse your visitors and advertise your company online. Are you already using these or do you find this difficult?
When you let Monkey Vision Vision create your website, we use the right Google Tools and other tools to map your visitors and put your company on the map.
5. Trending! Use trends in SEO
Keep an eye on trending keywords and respond accordingly. If there is a special time coming up (holidays) or if you notice that people are searching more for offers, place matching keywords in your texts.
Think about ¨black Friday¨ or ¨summer sale¨.
Are you responding to Google trends?
6. Are there gaps in your customer journey?
If you can map your customer journey, you can also see where there are gaps. Do you see customers quickly leaving a certain page, or starting their purchase but leaving again at the order form? Then there are gaps in your customer journey. Investigate where it goes wrong and fix it immediately. Maybe a personalised tone is needed, better shipping options, a more comprehensive product detail page, etc. This is crucial for your conversion, so research it well!
Make sure the customer journey is clear and transparent and don't surprise your customers too late with decisive information (such as additional costs). Want to know how to put this in the best possible way and with a positive tone on your website? If you have a website created by our web design agency, we will think about this with you.
7. Personal service is also possible online
Finding it hard to translate your personal service online? It is possible! Address your customers personally, provide an accessible web service or make it possible for customers to create a personal account.
Want to know more about personalised service online? Read our blog Online communication is more important than ever
8. Social and the right platforms
Make sure your company and its news are present on the right platforms. For example, social media such as Facebook, Instagram and Twitter are excellent social platforms for disseminating various content. Share your new blog, beautiful photo or handy tutorial here and make sure your followers are up-to-date and stay engaged with your company.
Want to know more about how to make your customers feel engaged with your company? Read our blog Customer engagement: how do you engage your customers with your company?
9. Optimise your texts
Optimise your texts based on keyword research. From your research, choose relevant keywords with a high search volume and see how you can best incorporate them into your content.
Also consider voice-driven keywords (voice search) and make sure your texts are also optimised for this. This means writing more in conversational form. Search terms are then more often interrogative, longer (longtail) and geographical (local).
10. Set up your Google My Company
We already talked about the various Google Tools you should definitely use to optimise your website and put your company on the map. One tool we want to highlight is Google My Company.
This is where you put your location, products, opening hours and all important information. When customers search for your company, they will see this information immediately. Satisfied customers can also leave reviews here: good for your findability and reliability!
Google my company from Monkey Vision
11. Put a FAQ on your site
Want to give your customer service a break, relieve the pressure here and help customers with their questions as quickly as possible? Then an FAQ on your website is definitely important. FAQ stands for Frequently Asked Questions.
On this page you will find questions often asked by customers and the answers to them. If you direct visitors to this page first, there is a good chance they will find their answer here and your customer service won't get overloaded.
Monkey Vision Vision FAQ
12. Put the user first in text and design
Make sure your website and the texts are really aimed at the visitor. Address him/her as 1 person and tell a story. Make sure your story is understandable and recognisable and that the user really feels addressed. In addition, ensure clarity with your text: show clear headings and buttons, so the user knows what information he can find where.
Speaking of buttons, we can immediately make a nice bridge to design. After all, the user is also central to your design. Keep it clear, minimalistic and user-friendly as much as possible. After all, you want the user to keep his attention and not be distracted too much. We call such a user-friendly design a UX web design. A good design should be logical and simple, but combined with your brand identity.
Want to know how to tackle this? Read, for example, our blog on UX design: Indispensable! Do you have a UX web design? Is it already getting too much for you? We think about your UX design and create a website that is user-friendly and exudes your brand identity.
13. Trial and error!
The last of our website tips is perhaps the most important: trial and error. Don't assume that you will find the right solutions and they will work overnight. It is always a matter of trying it out and seeing what it does. But precisely through this trial and error, you will start to learn what works and what doesn't and you can make your website work optimally for you.
Monkey Vision
Hopefully our website tips will have helped you! Do you prefer trial and error with a friendly safety net? Monkey Vision is here to assist you.
We think with you about how to achieve your goals and make your offline strengths stand out online. Interested? Start a project!
