Hello online world, here you are! Your place on the internet is a reality: your website is online, your Google Analytics is installed and you even have a Facebook and Instagram page. Keep those converting website visitors coming! Peering at your Google Analytics page, not much is happening yet. Tomorrow then? Next week? A month from now? You have some visitors, but not yet what you actually envisioned. What went wrong? It could be due to several things, but our first question is: is your website set up to be visitor-friendly? Check it out with our tips and find out how you stand!
How do I view my visitor numbers and their visit time with Google Analytics?
Web design & Google rating
A user-friendly website is great for your visitors, of course, but also for your Google rating. Google appreciates well-designed websites where visitors find the information they need. How does Google check this? ¨Time on page¨ is an important term here, for example: the longer visitors are on your website, the higher Google rates your website. There are several ways to provide your visitors with the information they need, but as far as we are concerned, everything starts with your web design. Your text and social media campaign can be so clever: if your website does not have a good design, visitors will not stay. How do you accommodate Google and your visitor? Read it here!
1. Beautiful design = orderly design
In just a few seconds, your website visitor makes the decision whether to continue viewing your website or not. You may have set up your website to your own liking, but have you thought about the visitor's purpose? Will he get an answer to his question quickly? Make sure the most important information is at the top of the screen, in a clear and uncluttered way. Immediately tell who you are and what kind of service you provide, and also respond to your target group. It should not matter whether your visitor is looking on his tablet, computer screen or smartphone: simplicity is key! Keep it clear.
2. Web design for all devices
It was already important, but it is increasingly important that your website shows well on smartphones. Check it out for yourself: how often do you view a website on your phone? The research figures make it clear: in 2018, 58% of website visitors came in via phone! A nice website for desktop and tablet is also important, but smartphone viewing is at the top in anno 2020. Because, what do you do when you visit a website via mobile that doesn't look pleasant? You bounce: you leave immediately, looking for a better option.
How do you make sure your mobile visitor doesn't leave? For example, by:
- Pleasantly large letters and sufficient line spacing
- Short sentences and clear text blocks
- Title headings, bullets, lists and white spaces
This may be news to you, but web agencies, of course, have known this for a long time. At Monkey Vision , we create optimal web designs: user-friendly & responsive. Need help from an expert team? Let us create your website!
3. Picture-watching: beautiful, useful optimised images
Your design and text have an important relationship to each other, which should be well balanced. However, another factor comes into play here: your images. If you have a company or service that is not easily captured in images, you would be wise to hire a designer and/or photographer: they know what works here and what doesn't and they know how to portray your company perfectly. After all, people like to look at pictures, so beautiful, enlightening images will hold your visitor's attention. Make sure your images are optimised: maximum resolution with low load time. A designer or photographer knows exactly how to do this and what the best resolution is for your website.
4. Show your professionalism with internal links
Through links on your pages that point to other pages, you give the reader the opportunity to click through to further information on your website. Good for the reader: he sees directly where related information can be found on the website. Good for Google: visitors read, click and stay longer on your website. Google sees that you post really useful information that the visitor wants to read.
5. Add cases
Through text, design and beautiful images, you show who you are and provide necessary information to visitors. However, you are often only really judged as transparent and expert if you can show what your company has already delivered. So create a portfolio page and show cases you are proud of. Like a great product, a fine customer relationship, a promising project: all things you want to show your visitor. If the visitor can identify with a case, he is also more likely to contact you.
6. Get your website built by a pro design agency
A smart web design that attracts visitors, keeps them on your website and ensures conversions must be well put together. A website builder has an in-house team that can optimise this for you and keep an eye on the elaboration. Once your website is up and running, in the longer term we can work together to see how you can expand and grow. Are you curious about how we can reach and retain your target audience through smart web design? Come and have a chat with us!
