How much does it cost to have a brand identity designed for your company?
TL;DR:
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How much does it cost to have a brand identity designed? For a professional package, you’ll typically invest between two thousand and five thousand pounds.
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This budget covers your brand strategy, a suitable logo, all colours and the appropriate typefaces.
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A strong and consistent brand immediately boosts the much-needed trust of your potential customers.
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Prepare thoroughly in-house and choose a business package that perfectly suits your online growth ambitions.
Are you ready to become the king of the monkey rock, but wondering: how much does it actually cost to have a brand identity designed? You’re certainly not the only entrepreneur in the online jungle with this pressing question. A powerful visual identity is essential for standing out to your target audience. It’s the very first thing potential customers see when they come across you.
If your old logo no longer reflects your current services, you’re simply missing out on valuable turnover. After all, people will only do business with you if they fully trust your brand. Refreshing your brand is therefore not merely an expense, but a smart investment in your future success. In this article, we’d love to explain exactly how the prices are structured. Grab a banana, sit back and relax, and find out straight away what investment is needed to put your company on the map professionally.
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How much does it cost to have a brand identity designed?
The cost of having a brand identity created varies greatly from one company to another. For a basic professional package, you’ll pay on average between two thousand and five thousand pounds. This is a comprehensive investment in your logo, colour palette and typography. The final price depends on your requirements, the number of design iterations and the strategic choices for your brand.
It is important to understand that you are investing in a long-term foundation. A strong brand will last for years without needing constant tweaking. According to extensive research, consistent use of colour increases brand recognition by as much as 80% among consumers. That recognisability ultimately translates directly into more loyal customers and higher turnover. So make sure you work with an agency that understands your vision. After all, you want a visual identity that fits seamlessly with the story you want to tell the world.
Which elements determine the cost of having a brand identity designed?
Various fixed components together determine the cost of having a brand identity created. The process always begins with a strategic session, after which we design the logo. We then develop the colours, typography and graphic elements. Finally, we carefully document all these visual guidelines in a clearly structured brand book for future use.
To keep things clear, we’ve listed the key components for you. This way, you can see straight away where your budget is going during the creative process.
| Part of the project | Impact on the total price | What exactly you get |
| Brand strategy and research | Average | Clear positioning and objectives. |
| Concept and logo design | High | Several sketches and a final logo. |
| Colours and typography | Low | A suitable colour palette and legible typefaces. |
| Production of a brand book | Average | A digital handbook setting out all the rules. |
| Visual communications (such as business cards) | Variable | Physical or digital templates ready for immediate use. |
If you decide to have your brand identity designed by specialists, you can be sure that all these elements are perfectly coordinated. This prevents a great deal of visual clutter.
The benefits that determine whether it is worth having a brand identity created
A professional design offers far more value than just a pretty picture. It creates an indelible first impression on your visitors. Consumers scan the internet at lightning speed. If your company looks professional and trustworthy straight away, they’ll linger on your pages for much longer.
Furthermore, a clear identity provides structure within your own team. Everyone knows exactly which colours and fonts to use in presentations or on social media. Renowned analysts emphasise that brands which communicate consistently can increase their turnover by 33 per cent. You will therefore recoup the budget you invest relatively quickly. A strong brand inspires trust, and that trust is the absolute foundation for every successful sale in today’s competitive market.
How much does it cost to have a brand identity created, including a strategy?
The cost of having a brand identity created, including a comprehensive brand strategy, is usually between four thousand and eight thousand pounds. In this case, we first delve deeply into your company’s core values. We analyse your target audience and your competitors thoroughly before we even begin sketching out your new visual identity.
This strategic approach is essential for companies that are serious about growing. We often offer a range of packages, so you can choose exactly what suits your budget.
| Type of package | Investment | Contents of the package |
| Start-up | €2.000 – €3.500 | Basic research, logo, colours, typefaces and digital brand book. |
| Professional | €3.500 – €6.000 | Comprehensive strategy, logo, complete style guide and basic templates. |
| Premium | €6.000+ | Comprehensive brand strategy, all visual elements, brand book and website design. |
Research shows that customers only buy once they fully trust a company. A Premium package ensures that every point of contact with your company immediately conveys that necessary trust.
Why does the price of having a brand identity designed vary so much?
The price of having a brand identity designed varies enormously depending on the size of the agency and the number of concepts required. An agency with many strategic thinkers will, logically, charge more than a designer who starts sketching straight away. The number of agreed rounds of revisions also plays a very significant role in the final price.
If you have very specific requirements, we simply spend more hours perfecting the design. This is always reflected in the investment. Large companies invest heavily because the customer experience is now the most important differentiating factor. They do not want to take any risks with their image. It is therefore wise to agree very clearly in advance exactly how many concepts and rounds of revisions are included in your package. That way, you’ll never face any unpleasant financial surprises afterwards.
How does web design affect the cost of having a brand identity created?
Web design has a major influence on the cost of creating a brand identity, as your brand must be directly translated into a digital environment. Designing online buttons, menus and mobile screens requires specific expertise. A combined brand and website project usually starts from seven thousand pounds for a complete and professional result.
It is often very efficient to carry out these two projects simultaneously. If you have a new website built straight away by the same team, everything will fit together seamlessly. For e-commerce entrepreneurs, this is even more important. When we have an online shop built, we ensure that the brand identity actively boosts conversion rates. Don’t forget to include search engine optimisation (SEO) in this, so that your new brand can actually be found easily by Google.
The best approach to determining the cost of having a brand identity designed
The best approach always starts with an honest discussion about your ambitions. Set a realistic budget for your company in advance and be open about it. A good agency will actively think alongside you and put together a package that offers the most value for your specific situation.
It is crucial that you build internal support for the changes. Involve your team in the process at an early stage. Studies show that internal enthusiasm greatly accelerates the roll-out of a brand. Once the new identity is in place, ensure you implement it consistently across all your channels. This requires a bit of discipline, but the result is a rock-solid brand that’s ready to reach the highest peaks of the jungle. We’d be absolutely delighted to guide you on this journey.
Frequently asked questions about having a brand identity designed
How long does a brand identity project take on average?
An average project to design a new brand identity usually takes between four and eight weeks. This naturally depends on the size of your company and your specific requirements. We spend the first few weeks primarily on extensive research and determining the right strategy. This is followed by the creative design phase, during which we design the logo and visual elements. We always schedule several feedback sessions so that you retain full control over the end result. Good collaboration speeds up the process considerably. It is very important to take the time to make these choices. After all, a strong visual identity will last for years and forms the solid foundation of your business.
How much does it cost to have a brand identity created, including a website?
If you opt for a complete package for your brand, the costs will naturally be higher than for a single logo. A full digital rebrand often starts at around five thousand pounds. This amount represents an excellent investment in the future of your organisation. This ensures a seamless experience across all your channels, which immediately builds much greater trust with your target audience. Designing a website requires a great deal of technical and visual expertise. By tackling both projects simultaneously, you’ll ultimately save a lot of time and reduce the need for consultation. What’s more, this prevents you from having to make duplicate adjustments to elements later on. In this way, your online and offline communications align perfectly with one another.
Will I receive all the files once the project is complete?
Yes, upon completion, you will always receive all the necessary graphic source files from us. This means you can use the designs for various applications without any issues. We deliver the files in various formats, such as vector and raster. This ensures you always have the right file for both print and digital use. After all, it’s your brand, and you need to be able to work with it flexibly. In addition to the logo files, we provide a clear document listing all colour codes and fonts. This handy overview helps you maintain consistency in your future communications. This means you won’t be forced to hire an expensive design agency again for every minor change or correction.
How much does it cost to have a brand identity designed for a start-up?
As a budding entrepreneur, you often have a limited budget for launching your company. That’s why many agencies offer special packages for start-ups. You can expect to invest between one thousand and two thousand pounds for a strong and professional foundation. This usually includes a logo, a colour palette and clear guidelines for typography. With these essential elements, you can immediately present yourself professionally to your first customers. It’s wise not to spend too much money on luxury extras at the start. Focus on a recognisable look that inspires confidence. You can always expand on this foundation later as the company grows.
What is the difference between a logo and a brand identity?
A logo is just one single element of your overall visual identity. It is the specific logo by which people immediately recognise your company. A brand identity, however, is much broader and encompasses absolutely all the visual elements of your brand. Think of the chosen colours, the typefaces, the design language and the way you use photographs in your communications. All these individual components come together to form a powerful and cohesive whole. Without a good brand identity, a logo is often isolated and less effective. It is precisely this cohesion that creates the professional image customers expect. As a result, your brand tells a clear and consistent story across every available communication channel, from your website to your business cards.
Do I really need a brand book or style guide?
Yes, a brand book is absolutely essential for the consistent management of your brand identity. In this digital document, we record all design choices made in great detail. You’ll find the exact colour codes for print and digital displays. It also sets out how the logo should – and, more importantly, should not – be used. This prevents staff or external parties from simply getting creative with your brand. A rigorous style guide will save you a great deal of time and avoid unnecessary discussions in the future. Everyone inside and outside your company will know exactly what the visual guidelines are. This document forms the reliable foundation that enables your company to grow successfully and securely, whilst maintaining a professional image.
How much does it cost to have a brand identity created with multiple concepts?
If you opt for multiple design rounds and concepts, the total price of the project will increase. The designers will then invest considerably more time in the creative exploration of your brand. Agencies often offer packages where you can choose from three completely different directions. This gives you a very broad perspective on the possibilities. For such an extensive process, you’ll usually pay between three thousand and six thousand pounds. The advantage is that you have much greater certainty about the final choice. You can discuss the concepts internally and gauge reactions. This comprehensive process is particularly suitable for companies undergoing a major rebranding and wishing to take absolutely no risks with their image.
Is a logo redesign cheaper than designing a new one?
A restyling of an existing logo is not always more cost-effective than a completely new design. This is because, when redesigning, we must take your brand’s existing recognisability into account very carefully. It is often a complex puzzle to subtly modernise the old elements without putting off loyal customers. Sometimes this strategic thinking even takes more hours than starting with a blank page. For a professional refresh of your brand identity, expect an investment starting from two thousand pounds. This also includes updating the associated colours and typefaces. Following this investment, your brand will immediately look completely fresh, modern and highly reliable for the future.
How much does it cost to have a brand identity designed for an online shop?
When setting up an online shop, the visual identity is directly linked to conversion rates. The cost of having a brand identity designed for e-commerce is often slightly higher. This is because we need to design many additional digital elements, such as special buttons, shopping basket icons and promotional banners. For a comprehensive and conversion-focused design, you’ll typically invest between three thousand and seven thousand pounds. This budget includes extensive research into the user experience. An online shop must not only look good, but above all, it must sell well. By strategically designing the colours and buttons, you help visitors navigate to the checkout page more quickly. This generates immediate revenue for you.
Are there any hidden costs involved in designing brand identities?
Fortunately, with a reliable agency, you’ll never have to deal with unexpected surprises or hidden costs afterwards. We set out all agreements very clearly in advance in a transparent quote. This specifies exactly how many rounds of revisions are included and which files you’ll ultimately receive. Sometimes, however, additional requests may arise during the project, such as designing extra business cards or a trade fair stand. We always discuss these additions thoroughly with you first before charging for them. This ensures you retain full control over the agreed budget. During the discovery call, always ask detailed questions about the terms and conditions. Transparent communication prevents unpleasant discussions about invoices and ensures a pleasant working relationship with the team.
