"Content marketing". Is it a buzzword, a temporary trend or something just shouted for the sake of being interesting? No. Content marketing is here to stay and certainly very meaningful. But what exactly is it, why is it so important and how can you use it? We're going to tell you in this blog!
We'll give you a heads-up: good content marketing can lead to online success. What do you need to do this? Having a website created is the first step. Would you like to have a website made in London and set up good content marketing? Then contact the team of Monkey Vision! Want to know more about content marketing first? Then read on for now.
Table of Contents
Content marketing: website creation with valuable content
Content marketing is a compound of two words: content and marketing. Content is an umbrella term for all information shared online. Are you going to have a website created? Then content is added in the form of website texts, blogs, illustrations, images and videos. So content is basically all the valuable information you fill your website with. Just like a website, other online channels (social media, forums, newsletters, etc.) also contain content.
You then distribute this content to your target audience. If your target audience assesses this content as relevant and valuable, they will feel engaged with your brand and you are at the start of a lasting relationship. This distribution, with the aim of connecting your target group to your brand, is called content marketing.
The goal: connecting customers
So engaging and convincing your (potential) customers is the goal of content marketing. By creating content aimed at your target audience and distributing it to them, you connect with their needs.
But how do you know what kind of content connects with your target audience? This is where you will need to do research, finding out the following: What is their question? Once you know this, you can come up with appropriate creative content for this that will grab their attention and distribute it on the right channels.
You can spread your creative content by having a website created, but also through social media, for example. Wondering where your target audience is on social media? Read our blog: This is how to reach your social media target group!
How to create valuable content? 4 tips!
Are you going to have a website created? Then you are going to shape your content marketing through a plan. When you set up this plan, you pay attention to a number of elements to meet the needs of your audience. Which ones? We list 4 here:
- Put the customer first
- Define strategy
- Explaining the target group
- Branding and tone of voice
1. Put the customer first
Instead of promoting your product, put the customer first and foremost in your content. Put yourself in the customer's shoes and think about his or her wishes and interests. Think of the customer's question and answer it through your content, in a valuable, relevant and compelling way. This way, you can start to bind the customer to you: he or she will get to know your company as a reliable helpful expert thanks to this content.
2. Define strategy
Now that you know what content marketing is, you are not going to start posting large amounts of content everywhere soon. No, you will first define a strategy. In your strategy, you describe your target audience and try to think of what might be the stepping stones and stumbling blocks in your content marketing. Based on this information, try to set up a strategy.
A content strategy is definitely not a one-size-fits-all plan: it is different for every company and depends on all kinds of factors. Are you looking for a party that can take you by the hand in this regard? If you let us create a website, we will think along with you about content strategy!
3. Define target group
Before setting out your content strategy, you need to get your target audience in the picture. Make sure you understand all the necessary information, from age to lifestyle, allowing you to tailor your content specifically to the target audience.
What all do you want to find out?
- Geography: country, place of residence, place of work;
- Demographics: age, gender, occupation, education level, etc.;
- Socio-economic data: income, life stage, family;
- Psychographic data: lifestyle, habits, norms and values;
You can find out by doing research: consult trade magazines, request existing studies, do your own research by means of surveys or ask your (work) environment or colleagues. You can also get a lot of information from Google Analytics. With a website made by Monkey Vision , we can periodically send you the data from Google Analytics through a report.
Once you have all the data around your target audience, you can put them into a fictional person: an archetype. You always keep this archetype in mind when creating your content.
4. Branding and tone of voice
Now that you have your target audience in the picture as an archetype, it's time to think about your branding and communication. How will you represent your brand to this archetype and how will you communicate your message? How do you make sure your brand is attractive? And through which channels will you distribute your content?
All questions you need to think about, because a lot is possible! Will you have your website made by Monkey Vision? Then we tackle this for you and make your branding and tone of voice concrete.
Website creation and content marketing
Content marketing is not a trend: it has been of great importance for years and will remain so for a long time to come. In this blog, we have given you some tips to consider when setting up your content marketing, but this is far from everything. Content marketing, for instance, also has everything to do with SEO, can be combined with link building and is also important for online shops.
Don't know where to start and looking for an experienced party to set up your content marketing? Having a website made in London by Monkey Vision is the solution. Contact us by calling or sending a message, or start a project right away
