You want to start an online shop. But before you can start selling, that online shop needs to be built. You can do this yourself, or you can have an online shop made.
It is important that the online shop has a good look and feel and therefore also radiates reliability to your potential customers. After all, an online shop that looks unreliable can put people off. In this blog, we will tell you more about what makes a web shop reliable and how you can have a reliable online shop created/create one yourself.
What are the 'requirements' for a reliable online shop?
The Consumers' Association properly informs shoppers in the United Kingdom about reliability of online shops. They talk in several articles about fake webshops, the rules of online shopping and give several tips that consumers can look out for. If you want to have an online shop created, it is a good idea to look into this yourself.
Important points
We briefly explain some of the Consumer Association's points that are important for a reliable online shop.
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Make sure you have a good web address
A vague web address or a web address with literally the product being sold in it can come across as less reliable. This is because criminals often buy up unused domains, or want to rank very high in Google with the link alone.
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A good logo
A logo that is too simple and not distinctive can also be a red flag. This can indicate too little attention to the online shop, and thus perhaps a fake website. So a good logo is quite important, and in the process just plain fun. As an entrepreneur, you often have to look at it yourself, so it's better to look at a super cute logo, right?
We are happy to think along with you about a logo and your brand identity. Our friends at Heroes & Weirdos are super good at creating mega cool logos and brand identities! If you want to have a webshop created, this brand identity can then be converted into a beautiful and reliable online shop.
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Error-free texts
When a text is literally cut from another website, put into Google Translate to translate and then used on an online shop, it can produce flawed sentences. Texts with many spelling mistakes are also a sign of unreliability. So make sure the texts are good and error-free!
Would you like to have an online shop created and also get help with the texts? Our copywriters are happy to crawl behind their keyboards to write texts for you.
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Provide multiple and reliable payment options
Another key feature to recognise fake webshops is the payment options. Consumers often have to create an account and pay by credit card.
When you have your online shop created at Monkey Vision, we make sure you have access to all necessary payment methods, such as iDeal.
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Join quality marks
As an online shop owner, join quality marks such as Thuiswinkel Waarborg or the Webshop Keurmerk. Should a potential customer still have doubts, he/she can easily check with these organisations. Better safe than sorry!
Get started yourself or have an online shop created?
Okay, so you want to start an online shop and you now know what to look out for when making it reliable. Then the next step: will you start it yourself or leave it to a web agency?
If you are very good with WordPress and WooCommerce yourself, you could certainly get started yourself. Can't manage to build a professional-looking webshop yourself, which also makes it look a lot less reliable? Then you're better off having an online shop built. When you let experienced web developers, designers and copywriters work on your online shop, you can be sure that you will get one that is well put together and that has everything right. No red flags!
Other benefits of having an online shop created
Besides the fact that the webshop is well put together, we at Monkey Vision also help with findability and make sure the webshop is usable on all devices. On this page we tell you more about our services and the possibilities.
Need help?
Do you have questions or can we help you with something? Please contact us, we are happy to help.
