What are the SEO trends for 2020? We tell you everything you can expect in the new year in terms of SEO in this blog. We can at least give you a hint: SEO will continue to matter for your website in 2020! With every year, Google makes its algorithm more sophisticated and the updates keep coming. Why does Google do this? Because they are always working towards that enduring goal: making sure Google users quickly find the appropriate, quality information they are looking for! So this is what all trends are about: how do you create a good experience for your visitors on your website?
At Monkey Vision , we take this into account anyway: when we create a website, we make sure it incorporates all the key SEO elements and also complies with modern web design. Would you like to have a website made in London that meets the SEO trends of 2020? Then get in touch with us!
Why SEO will remain important in 2020
SEO remains an important part of your marketing, even in 2020. Companies are increasingly opting for the option of online advertising and, as a result, sometimes neglect their SEO. However, SEO is often a cheaper solution, especially in view of the future: online ads are only increasing in price. In addition, SEO remains relevant for you as a company, because you are more independent with it than with advertisements and can use it to continuously bring in website visitors using relevant and up-to-date search terms. When you have a website created by a professional web design agency, they will always strive for this as well.
SEO and web design anno 2020: the benefits
Zoals gezegd blijft Google zijn algoritme updaten en wordt de zoekmachine steeds geavanceerder. Hierdoor kan Google jouw website en webdesign met de tijd steeds beter beoordelen en zien of jouw content van kwaliteit is. Je hoeft hiervoor geen trucjes uit te halen: je moet juist gaan laten zien waar je kwaliteiten liggen. Zorg dat je jouw websitebezoekers van goede inhoud voorziet en speel in op hun vragen. Dit kun je zelf doen, maar je kunt jouw strategie ook een tandje hoger zetten. Als je jouw website laat maken door een webdesignbureau kunnen zij een SEO-specialist voor je inzetten die zich kan focussen op technische SEO en linkbuilding. Dit ligt namelijk wat gecompliceerder: een foute linkbuilding-strategie kost je al gauw in ranking en aantal websitebezoeken. De focus op kwaliteit, betrouwbaarheid en relevantie ligt hoger dan ooit, waardoor er een gespecialiseerde kijk voor nodig is.
SEO trends 2020
So all SEO trends revolve around quality and relevance: as long as your visitors find what they are looking for and have a good experience. Reliable and valuable content and good speed are therefore important here.
Our 8 SEO trends for 2020 are:
- Quality content
- Structure
- Featured snippets
- Pagespeed
- Author authority
- Good backlinks
- Mobiele indexatie
- Structured data
1. Quality content
Door haar algoritme steeds te verbeteren, zal Google in de komende jaren een groeiend begrip voor content ontwikkelen. Het is dus belangrijk voor eens en altijd op te houden met SEO trucjes en echt in te zetten op content van kwaliteit. Laat zien wat jouw bedrijf doet, wat je te bieden hebt aan klanten en waar je expertise ligt. Zet jouw content in om vragen van jouw bezoekers te beantwoorden. Hoe weet je wat de vragen van de bezoekers zijn? Investeer je tijd in Keyword Planner, Google Search en Google Analytics. Kijk wat naar boven komt en of er wellicht vragen of zoektermen zijn die jij niet in je website hebt opgenomen. Check ook je paginatitels en meta-descriptions: alle teksten zijn van belang.
Quality is not just about text. Quality is also about your web design. Make sure your web design is attractive, but above all clear: your visitors should know where to go and visuals should contribute to this. So: get your website made and let the web designers do the rest! Want to know more about user-friendly web design? Then read our blog on UX web design.
Structure 2.
This trend has to do with both text and web design: make sure you have a logical layout and good structure. Page URLs that are SEO-responsible make it easier to navigate your website. Internal links should also be structured. Divide your pages and content into clusters and align your URL structures and internal links accordingly.
Featured snippets
The featured snippet (or ¨Google Answer Box¨) gives a Google searcher an immediate answer to a question. The searcher therefore does not have to click through in the search results. The trick is therefore to end up in the featured snippet with a direct answer, but to phrase it in such a way that a searcher clicks through to your website. Currently, 20% of Dutch search results contain a featured snippet.
Pagespeed
The speed of your website (pagespeed) remains an important element for your SEO. Does your website load longer than 2 seconds? Then your visitors will leave and not proceed to action or conversion anyway. Pagespeed therefore affects your findability, but also your own position.
Want to increase your pagespeed? Get technical optimisation. If you have your website created by a web design agency, they will take this into account from scratch. Already have a website and don't want to create a new one? Then knock on the door of a web agency and ask if they can take a look at your website and the backend, maybe they can speed up your pagespeeds.
Author authority
It is not just your content that will be assessed: you yourself will also be assessed. Google looks at who wrote the content on your website and uses other websites to check whether you are an authority on the subject you write about. How can you take advantage of this? Write guest articles for other websites and make sure you share and are shared via LinkedIn and Facebook, for example. In doing so, you can expand and build your authority and Google will rank you better and better.
6. Good backlinks
Google also recognises quality backlinks better and better. We said it before: poor link building can start costing you in rankings. If Google sees that your link building features irrelevant or illogical backlinks, it will be penalised. So the days of SEO tricks are really over. How do you get quality backlinks and what exactly are these? You can get these by getting backlinks from press releases, guest blogs and relevant social media pages.
7. Mobile indexation
Responsive web design has become increasingly important. In fact, it is so important the mobile index has become the standard for Google, for both desktop results and mobile results. A good mobile website and good mobile indexing of your website is therefore of great importance. Of course, Google did not choose this for nothing: people are searching more and more via mobile phone and less and less via desktop.
Structured data
With structured data, Google can understand your pages, articles and products better... And Google likes that! For an online shop, you can add structured data in the form of product prices, reviews, stock figures and multiple product images. You show that you provide customers with as much up-to-date information as possible and make Google understand your website better.
Your web design and SEO up to date? Get a website made!
You see: next year's SEO trends are all about quality! Do you want a website with quality content, user-friendly web design and a good structure? Then get your website made! A web design agency knows all the latest SEO facts and applies them to your new website. At least, that's how we do it! Would you like to have a website made? Then come and have a chat with Monkey Vision , we are eager to hear your dreams and ideas and translate them into an optimised web design! Let us hear from you and contact us.
