Branding & brand strategy
A strong brand is not just a pretty logo. It is the sum of everything you promise and how you deliver it: your positioning, your visual identity, the way you communicate and how customers experience you. Without a clear brand strategy, you are doing marketing at random. In this category, you will find concepts on brand positioning, brand archetypes, brand values, brand identity, logo design, brand architecture and tone of voice. We cover both the strategic layer (who are you and for whom) and the visual layer (what does that look like in practice). Is your brand facing a rebrand, new proposition or do you want to better understand what sets a strong brand apart? In Monkey Vision Vision's brand journey, we always start with the strategy. Only when the direction is clear, may colour, typography and language follow. Schedule a free discovery call.